Managed Care :: Caregiver Medical Health Care

Synthesis and Properties of Liquid Crystals for VAN

Amalgamation and Properties of Liquid Crystals for VAN Amalgamation and properties of fluid precious stones for vertically adjusted nematic (VAN) shows Presentation Fluid precious stones where previously saw in 1853 and 1855 by Rudolph Virchow and C. Mettenheimer separately, both watched a streaming liquid like compound which was birefringent (splendidly shaded) between cross-polarisers much like a crystalline strong, henceforth the compound was both fluid and precious stone along these lines fluid gem. [3, 4]. It was not until the late 1980’s that Liquid precious stones and their genuinely captivating central properties started their huge achievement in business applications.1â€5 Subsequently offering ascend to the vertically adjusted nematic (VAN) mode in the mid 1990’s. The fluid crystalline stage can be best portrayed as a half and half of the two most basic periods of issue, Liquids and Crystals. LC mixes diffuse about much like the particles of a fluid giving them a liquid nature, joined with this they figure out how to keep up a little extent of orientational request and now and again some positional request along these l ines as a crystalline strong would. Consequently, fluid gems are anisotropic liquids. Properties of Liquid precious stones and the nematic mesophase The nematic period of calamitic (bar like) fluid precious stones is the least difficult fluid gem stage. In this stage the particles keep up a favored orientatioanl course as they diffuse all through the example. There is no positional request in the stage as portrayed by figure 1.1. Union of Liquid Crystals General Synthesis By and large, the most widely recognized fluid precious stones depend on sweet-smelling sub units because of their simplicity of amalgamation and attainable quality. Most by far of LC building squares are industrially open or genuinely easy to combine by means of electrophilic replacements, for example, Friedel-Crafts acylation, bromonation and nitration. For those utilitarian gatherings that can't be straightforwardly subbed interconverions for the most part occur with bromine frequently being the picked leaving gathering (e.g., CO2H, NH2, CN and OH). Because of the individual idea of substituents their particular coordinating impact and a particular impact on the pace of response must be thought about. By considering responses must be done in the fitting request to show up at the ideal item. Figure 1 Electrohpilic Substiutions of Benzene A key progression in union showed up with the acknowledgment that a wide scope of intermediates could be productively arranged from alkyl-bromo-benzenes because of the simplicity of transformation of the bromo substituent into a formerly distant gatherings. From a scope of engineered strategies portrayed in conspire 1 a significant number of carboxcylic acids and phenols can be readied. This follows on to the combination of multi-aryl LC materials where esterification (see Scheme 2) is utilized to couple different aryl units. Esterification normally happens in two procedures right off the bat, the customary technique (Method An) of changing over the carboxcylic corrosive into the corrosive chloride subordinate with either thionyl chloride or oxalyl chloride. The corrosive chloride is then responded with the phenol within the sight of a base to expel the hydrogen chloride as it is shaped. The second and later strategy (Method B) includes an in-situ response which utilizes N,N-dicycloh exylcarbodiimide (DCC) to initiate the corrosive towards nucleophilic assault from the phenol and a proton move impetus ( 4-(N,N-dimethylamino)pyridine ) (DMAP). Plan 2 Esterification coupling response LC materials with multiaryl centers (e.g., biphenyls and terphenyls) are to some degree increasingly hard to deliver because of the immediate bond between aryl areas. Nonetheless, the advancement of palladium-catalyzed cross-coupling responses has made a methods in which to frame the immediate carbon-carbon bonds required. There are countless techniques to encourage the age of these carbon-carbon bonds yet by a wide margin the most productive includes the utilization of aryl bromides (4) and arylboronic acids (5). Figure 3 Palladium catalyzed cross-coupling Option in contrast to the utilization aryl bromides are the aryl iodides, there expanded strength as a leaving bunch give a response pathway an expanded pace of response. Chloro and triflate are additionally other practical leaving gatherings, where the triflate bunch is basic in the amalgamation of alkenyl-subbed LCs. Maybe the most significant palladium-catalyzed cross-coupling response is the specific coupling that can happen by utilizing a bromo-fluoro-iodo-subbed framework (see Scheme 4) Figure 4 Dicouplong responses of Benzene subordinates As the iodo bunch is a superior leaving bunch it tends to be combined with an arylboronic corrosive, after sanitization a second coupling response can happen on the bromo site offering ascend to the blend of LC materials with in excess of two sweet-smelling center units. So as to control the mesomorphic and physical properties of LC sidelong replacements are frequently utilized, the fluoro substituent is the most ordinarily utilized parallel unit, as it is electron pulling back in nature it renders neighboring H particles acidic and in this manner making them defenseless against solid essential conditions. By exploiting this helplessness the ideal useful gatherings for instance the boronic acids required for cross-coupling responses are undeniably more effortlessly acquired. The main steady methodology for bringing a fluoro substituent into a fragrant framework is through the diazotisation and progressive fluoronation of the picked sweet-smelling amine, which thus created from the de crease of the nitroarene produced from the nitration of the fundamental aryl unit. Regardless, a wide assortment of basic fluoro-subbed materials can be effectively obtained financially and along these lines combination frequently starts with fluro substituents effectively present (see Scheme 5). Tragically this offers ascend to complexities when attempting to acquaint terminal alkyl chains with the fluorinated mixes. Appropriately, an alternate methodology is required and subsequently bromo-fluoro-iodo-benzene units are required for fruitful combination of fluoro-subbed LC materials. Plan 4 gives a few responses of these units to blend some adavance LC materials. The completing contacts Fluid precious stones for VAN mode shows must have one essential property so as to be considered for this application, negative dielectric anisotropy. Negative dielectric anisotropy can be presented by making a solid parallel dipole inside the LC material this is finished by presenting horizontal gatherings with high electronegativity, for example, fluorine as clarified already in this segment, sidelong chloro substitutents have likewise been considered so as to make negative dielectric anisotropy as they make a more noteworthy dipole than fluorine. Nonetheless, the more noteworthy size of the chloro substituent renders it of little use as this consequently gives the material low fluid precious stone stage strength and high thickness making it futile in VAN mode shows. Figure 5 Subsitution responses of difluroaryl mixes Vertically adjusted nematic (VAN) fluid gem shows About the VAN shows The vertically adjusted nematic (VAN) mode originally came into advancement in the mid 1990’s, original LC materials depended on pole like atomic structures and figured out how to accomplish quick exchanging occasions of around 25ms. Tragically, the early endeavors to present presentations of this sort fizzled. This was for two significant reasons, an exchanging time of What makes up a VAN show? VAN gadgets are comprised of two equal glass plates isolated by a little hole of 3-10â µm containing the nematic fluid precious stone stage, on the top bit of glass sit a dainty film of material which enraptures a light that goes through it. Within the top bit of glass there is an indium oxide (ITO) layer which goes about as a conductor, this layer is connected to a surfactant. The inward layer of the base bit of glass is additionally covered with the ITO layer and the surfactant. The surfactant empowers the fluid precious stone to be associated with the conductor in this way empowering the progression of a current. The presentation can be intended to be either uninvolved or dynamic. At the point when latent the presentation doesn't produce any light itself it rather utilizes encompassing light from environmental factors which is reflected by a mirror like surface beneath the base bit of glass. At the point when intended to be dynamic the presentation is worked with a light source b ehind the showcase which goes legitimately through the presentation as opposed to being reflected Working rule of VAN shows The normal sub-atomic direction (executive direction) without the electric field is opposite to the substrate of the showcase. With this homeotropic direction and crossed polarizers, the VA mode is working in the supposed regularly dark mode. For the episode light the fluid precious stone in the off state acts like an isotropic medium (the light observes just the conventional refractive file). As a result awesome dark states can be accomplished autonomous of the frequency of the light and the working temperature. Pixel and terminal plan of VA shows take into account a high opening proportion bringing about a high splendor of the presentation. These two focuses are the primary explanation behind the great difference of VA LCDs.. Since the chiefs are arranged homeotropically in the off state, they can be tilted haphazardly toward any path by the electric field. This prompts disclination lines between areas of equivalent direction, in this manner falling apart the optical exhibition. Figure 6 VA Mode working showcase As VAN shows use LC materials with negative dielectric anisotropy, utilization of a voltage to the ITO films cause the executive to tilt away from the typical to the glass surfaces as show in figure 2. This presents a birefringence in light of the fact that the file of refraction for light spellbound corresponding to the executive is not quite the same as the record of refraction for light energized opposite to the chief. A portion of the resultant circularly energized li

Overview of Genetics Counselor Career

Overview of Genetics Counselor Career Student Resources Careers Print Overview of Genetics Counselor Career An Overview of a Career as a Genetics Counselor By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on October 02, 2017 Genetics Counseling. Andrew Brookes / Getty Images More in Student Resources Careers APA Style and Writing Study Guides and Tips If you have, or know someone who has, a genetic disease you may be wondering just what is a genetics counselor?As researchers learn more about genetic diseases, people have more access than ever to information about heritable illness. Today, pregnant women can opt for testing that can indicate whether their child might be born with an illness such as Down syndrome or Tay-Sachs disease. While such information is becoming increasingly available, some people wonder whether they truly want to know about potential risks and what they should do if they do find that they are susceptible to a particular disease. Faced with such questions, many people turn to a genetics counselor for advice. What Does a Genetics Counselor Do? Prospective parents might consult a genetics counselor to determine if they want to find out if their potential offspring might be at risk for being born with an inherited disorder. Genetics counselors also help people determine if they want to know their own risk of developing a genetic disease such as heart disease and breast cancer. A genetics counselor is a professional who helps people make decisions based upon genetic information. Genetics counselors also work alongside other health care professionals including doctors, geneticists, nurses and social workers. The goal is to help individuals and families make informed decisions about their health and to assist clients in finding the services that best serve their needs. During a session with a client, a genetics counselor might: Gather a family history including past health problems, surgeries, and family illnessesExplain how genetic disorders are passed downDiscuss risk factors and the likelihood that a particular condition will reoccur within a familyRecommend diagnostic testsExplain the results of genetic testsDiscuss birth defects and describe environmental variables that can cause such problemsExplore treatment optionsCounsel clients experiencing emotional distressRefer clients to other health care professionals and community resources In the past, genetic counselors primarily worked in prenatal areas. Today, we know more about the human genome than ever before, so it is possible to better determine a persons risk of developing a specific disease. People working in this field may also counsel people at risk of developing inherited diseases later in life such as breast cancer or heart disease. Genetics counselors are sometimes hired by pharmaceutical companies to help screen potential participants in clinical drug trials. Who Needs a Genetics Counselor? MedlinePlus suggests that there a number of different reasons to seek out genetic counseling, which include: A family history of inherited health problems and disordersUltrasound or screening tests suggesting that a disorder may be presentBecoming pregnant after age 35Already having a child with a genetic disorderSuffering repeated miscarriage, stillbirth or death of a babyProblems with infertility Training and Educational Requirements for Genetic Counselors To become a certified genetics counselor, you must have a minimum of a masters degree in genetics counseling from an accredited U.S. program. You must also pass examinations administered by the American Board of Genetic Counseling. As part of their training, students learn about inherited diseases, the types of tests available and preventative steps that people can take to minimize their risk. Prior to entering an accredited masters program, many students opt to earn undergraduate degrees in subjects such as psychology, biology, social work, public health, genetics or nursing. Benefits of Being a Genetics Counselor According to U.S. News and World Report, approximately 90 percent of genetic counselors are satisfied with their jobs.  Helping people understand their options and explore their health care options can be very rewarding. Downsides of Being a Genetics Counselor In many cases, your clients may be facing very difficult and painful decisions, such as whether or not to terminate a pregnancy. Counseling people in such situations can be rewarding, but it can also be very stressful and emotionally draining.

Kayaks

Analysis of the Film Silence of the Lambs - 1358 Words

The American publics fascination with serial murders has not only continuously kept these violent men and women in the public eye, but has also inspired the creation of films that demonstrate and dramatize the heinous crimes committed by these people. One such film program that adapts crimes committed by serial murderers, and the murderers themselves, is The Silence of the Lambs (1991). Through a combination of criminology, psychology, and sociology, The Silence of the Lambs is able to not only inform audiences of the dangerous types of people that currently inhabit society, but also of the individuals who study serial murderers with the intent of apprehending them before they commit any more crimes and to help identify these murderers victims. One of the disciplines explored by The Silence of the Lambs is criminology. Criminology is the scientific study of crime, criminals, and the criminal justice system (Northwest Community College). Criminology sets out to investigate and analyze criminals motivations, the impact of crime on the community, how the criminal system operates, and the effectiveness of the criminal system (Northwest Community College). The Silence of the Lambs not only highlights the crimes committed by serial murderers, but it also analyzes the Federal Bureau of Investigations (FBI) Behavioral Analysis Unit (BAU) and the processes they undergo to determine, profile, and apprehend a serial murderer. In the film, the primary BAU investigator is ClariceShow MoreRelatedAlways Alone: The Silence of the Lambs Film Analysis Essay1132 Words   |  5 PagesAfter watching the movie silence of the lambs this paper will discuss the movie and the different mental disorders between Dr. Hannibal Lector and Buffalo Bill. Then how the characters are differ in disorder from each other. Also will be discussing how these symptoms may have occurred and why they impacted their lives. To finish this paper the topic of treatment and other options would be for them if they were go in for treatment to seek help. The movie silence of the lambs was a movie that combinedRead MorePsychology in Silence of the Lambs1081 Words   |  5 Pagesï » ¿ The Silence of the Lambs 1991 Director – Jonathan Demme Writer – Thomas Harris Cinematographer – Tak Fujimoto Jodie Foster – Clarice Starling Anthony Hopkins – Dr. Hannibal Lecter AKA Hannibal the Cannibal Scott Glenn – Jack Crawford Ted Levine – Jame Gumb AKA Buffalo Bill Theme can be defined as â€Å"a central insight.† According to the authors of The Art of Watching Films, a theme in a literary work or film should be universal and should be one that challenges people (Boggs PetricRead MoreChange: an Analysis of the Silence of the Lambs1567 Words   |  7 PagesChange: An Analysis of The Silence of the Lambs Stacy Cooper HUM/150 May 28, 2012 Victor Armenta University of Phoenix Change: An Analysis of The Silence of the Lambs The Silence of the Lambs (1991) is a film based on the novel by Thomas Harris, directed by Jonathan Demme. This film is a psychological crime-drama-thriller. Each of the main characters in this film share, in their own ways, a desire for change. The purpose of this paper is to analyze three main character’s roles in the film, andRead MoreHorror Movies Are All the same1163 Words   |  5 Pagesmovie. Society has paid to be entertained by these gruesome stories that we all truly fear. Before movies, people would purchase books of similar traumatic events to read in their spare time for amusement. It has been said by the Filmmakers IQs horror film lesson (2012), that writers such as Bram Stoker created graphic novels that would grab the audiences attention for years to come. But the horror movie, The House Of The Devil (1896), was noted as being the first ever horror movie. And as the yearsRead MoreSmaug Song Analysis1364 Words   |  6 PagesMovie Music Analysis: Smaug’ s Theme Smaug’s Theme was composed by Howard Shore for 2013’s The Hobbit: Desolation of Smaug. The genre of the piece is film fantasy, adventure and has touches of horror mixed in with it. The song fits the style of the majestic dragon that is its namesake, and it flows wonderfully with the movie, taking in various other relative themes and working with the events that happen in the movie. Smaug’s Theme was written by the award-winning Howard Shore and performed by theRead MoreAnalysis Of Antipersonality Disorder And Psychopathy1986 Words   |  8 PagesANALYSIS OF ANTIPERSONALITY DISORDER AND PSYCHOPATHY Psychopathy is a common term used to â€Å"describe a grouping of personality traits that include such things as impulsive behavior, lack of regard for others, lack of a normal range of emotional responsiveness and frequent deception or manipulation of others† (Elements Behavioral Health). Antisocial Personality Disorder and psychopathy are used interchangeably to describe the psychological and personality disorder that causes one to disregard humanRead MoreThe Loose : Serial Killers And Our Society4083 Words   |  17 Pagesuse it justify their murdering, often believing that their victims deserved to be killed; each killer has their own reason for punishing their victims. Such is the case with John Doe in Se7en, Michael Myers in Halloween, Hannibal Lecter in Silence of the Lambs, and Aileen Wuomos in Monster. Though all four serial killers ultimately kill their victims to punish them, they also have their own psychological issues that prompt them to kill: John Doe is an ex istentialist who believes in total reificationRead MoreWhen Life Imitates Art, The Result Is Often Something Drastic--Like1584 Words   |  7 Pagesdrastic--like a serial murder spree inspired by Silence of the Lambs. When art imitates life, however, the resulting scenario is more understated, with an almost cyclical effect. For example, a film that encompasses Nazi propaganda is likely to further influence the minds of those with extremist beliefs, who, in turn, make films with Nazi propaganda. In a more covert example, focusing merely on the first part of ‘art imitating life’, the actual imitation, films such as Feng Xiaogang’s Aftershock, takesRead MoreEssay Analysis of the Gladiator Trailer1467 Words   |  6 PagesAnalysis of the Gladiator Trailer Trailers are important to films for a number of reasons. They promote a film and present it to the target audience, in order to encourage them to watch the film. Trailers also give the audience expectations of the film. The audience like to know what to expect of a film before they go and see it. The audience is given a taste of the story and the basic plot. This is done by showing an array of clips that are edited to a certain degreeRead MorePatrick Suskinds Perfume Character Analysis1124 Words   |  5 PagesHow Ed Gein got the moniker was because he was a practitioner of human taxidermy and practiced necrophilia (sexual intercourse) with his victim’s corpse. Another interesting feature of Gein is that he inspired film characters such as Norman Bates in Psycho, Jame Gumb in The Silence of the Lambs and Leatherface in Texas Chainsaw Massacre (Ed Gein. Biography.com. AE Networks Television.) To what extent, does Jean-Baptiste Grenouille and Ed Gein have in common? What was their difference? They are more

Examine the portrayal of cultural poverty in “Saved” and “The Wasp Factory” Free Essays

Cultural poverty can be defined as lacking society’s principles in many ways. â€Å"The Wasp Factory† and â€Å"Saved† deal with dysfunctional families living in a community that is deprived of hope and aspiration. Their way of life is violent and gothic due to the deficiency of society’s ethics and morals. We will write a custom essay sample on Examine the portrayal of cultural poverty in â€Å"Saved† and â€Å"The Wasp Factory† or any similar topic only for you Order Now This is reflected in the characters attitudes and minds which to them is all they have ever known. Their isolation from education and society’s support structure limits their knowledge of how to live in a community. Lack of education is probably the most defining factor determining how a society advances and improves. Frank’s world is completely his creation, with his own morals, principles and rules. He doesn’t know how to socialise as he has never experienced life through the point of view of another human being. His total upbringing by his father was completely orchestrated mentally and physically. Frank epitomises the extremes of society’s norms at the time that â€Å"The Wasp Factory† was written when Margaret Thatcher was in power. Thatcher’s belief when she was in power was that it’s â€Å"Every man for himself† which created social isolation between different families, as can be seen in the families of both â€Å"The Wasp Factory† and â€Å"Saved†. Frank’s family sounds highly dysfunctional when we discover how he talks of how Eric’s mother haemorrhaged and bled to death when Eric was born. His opinion of how Eric was the first murderer of the family is very sinister and thought provoking, â€Å"Old Eric beat me to it, killing his mum before he had even drawn breath†. Frank doesn’t even exist in society which is one of the reasons why he has no education because he could never go to school. The same can be said of the characters in â€Å"Saved† who are illiterate and uneducated which can be shown through their vocabulary. No signs of education can be seen in any of the characters due to their personalities and lifestyles. Also the accent that comes through the vocabulary makes the characters seem different, as in our society we are not use to hearing their accents and generally their lifestyles seem isolated from society. We never hear of how they survive, where their income comes from nor even simple daily routines such as house hold duties. Even though the characters speech in â€Å"Saved† is altered, it brings the reader closer to the characters and they seem more human, which is why we understand the characters more personally and understand their different lifestyles. Social isolation is another aspect that affects the characters in â€Å"The Wasp Factory† and â€Å"Saved†. In â€Å"The Wasp Factory†, Frank understands how his island is just a miniscule part of the planet and knows that he limits his own knowledge of first hand experiences of other places, but the reason why his life is surrounded and clouded by the fact that he will never leave the island is deeper. He believes he has been treated cruelly by society and believes that it is influential and contaminating. This is largely due to the fact that when Eric left the island, he was exposed to the social pressures. He says, â€Å"Eric chose a path and followed it – that path led to the destruction of most of what he was†. Frank believes that Eric developing a mental illness as we learn in â€Å"What Happened to Eric† and his personality change is a result of his leaving the island and returning with a changed heart, indicating the world is a cruel and life-changing place. Frank sees his island as a haven, his protection from the cruelty and dangers of the outside world. He even says, â€Å"I don’t bother people, and they best not bother me†, which shows he created isolation purposely, and that he isn’t a shy or unsociable person. In â€Å"Saved† the setting reflects the characters isolation from society. â€Å"Saved† is set on a completely bare stage, which helps to create its detachment. At the time that â€Å"Saved† was written, the economy in Britain was in decline and unemployment rose, and this is reflected in the play. The society that the play is set was very capitalistic. Capitalism is a social system based on the principle of individual right, and is reflected in the play as the social class the characters are in is segregated. Bond is also trying to address a political issue with this play, Violence will only stop when we live in a just society in which all people are equal in all significant respects. Capitalism can’t do this because its political ethos is competitiveness. The stoning of the baby is a consequence of this, but the eruption of violence has nothing to do with the preceding action or with the object of violence, the baby. It’s just the result of the general situation (being bored, having no aims in life) and some of their cries while they murder the baby are ruling-class slogans. Aggression is not directed against the source of alienation, but against human nature, in this case the baby as the epitome of neediness and hope for the future. The young people express that they are not interested in children. Both books have similarities and differences in the way women are portrayed. The Wasp Factory†, Frank is brought up entirely by his father, and the effect this has on Franks view of women is very negative – he says, â€Å"My greatest enemies are women and the sea – women because they are weak and live in the shadow of men† (Pg 43). Frank also has a view that women like to see men helpless as he says â€Å"I expected she would just let me crack my skull on the pavement because women like to see men helpless† (Pg 79). Frank’s mother also left the family when he was very young, which may be another reason why he resents the existence of women. In â€Å"Saved† the women are portrayed as weak and insecure. Pam is a very fragile character, and is easily hurt or made happy. Her emotions swing from one extreme to the other, in scene ten, she talks to Len about him seeing other women, â€Å"Yer ain’ a bad sort†, and the next minute she is screaming at him, â€Å"Yer’re a stubborn sod! † (Pg 95). Pam’s relationship with Fred is definitely one way, at the beginning of scene 6 we see Pam practically begging Fred to come home that night, â€Å"I don’t care if yer bin with yer girls, come ‘ome after† (Pg 59), and Fred basically doesn’t really care and just says, â€Å"There’s plenty a blokes knockin’ about, why don’t yer pick on someone else? (Pg 58). Even after the murder of her baby, Pam puts her relationship with Fred above the fact that he contributed towards the baby’s murder, which is a reflection on how much she really cared for her child. Relationships are important in society as they help build foundations on how to communicate and acknowledge the fact that everyone is different. In â€Å"Saved† there is not one strong relationship based on trust. The only relationship which can be examined is between Harry and Mary, but even this has its flaws. Harry says that he only lives with Mary as she does the â€Å"washin’ an cookin† (Pg 116), and he has no trust towards her as he thinks that if he left, Mary would easily find a replacement, â€Å"she would soon ‘ave someone in my bed† (Pg 119) One thing that is common in the main characters of both books is the lack of hope and aspiration. It is hard to visualise how the characters would develop as time goes by as they all seem to be in a daily routine which limits their awareness beyond their own surroundings and excludes them from their community. In â€Å"Saved† the only character who is idealistic and positive is Len. The author writes, â€Å"Len does not know what he will do next, but then he has never done†. Len’s optimism is apparent because he has seen people at their very worst and most hopeless, yet he chooses to remain and not leave. We might believe that for Len to go further in life and to make something of himself he would have to break free of his current situation but he continues to believe that things will eventually work out for himself and for Pam. Bond says that the play is â€Å"irresponsibly optimistic†. This is true as the ending might be a new beginning for both Len and Pam (Possibly because Pam now has her Radio Times back). In â€Å"The Wasp Factory† Frank is optimistic about many things. Firstly he has a sense of optimism that has been enforced by his father. Frank understands that he was never going to be educated in public schools, but he believes that he is just as well educated as others, â€Å"I probably know more about the conventional school subjects than most people of my age†. Frank is also optimistic about Eric coming home as he has a very strong link with him, even though he is certified insane. The ending of the book is also positive; Frank says â€Å"I thought one door had shut behind me years ago, now the door closes, and my journey begins† (Pg 184). Even with the discovery of his new identity, Frank is confident that his â€Å"Journey† will still continue, and that although he realises he is a girl, he is still the same person, â€Å"But I am still me, I am the same person† (Pg 182). It could be said that human beings adapt to their surroundings, which is scientifically true in the case of animals such as rabbits where their fur turns white in winter. Humans are all born into society, and it is true that your surroundings can have an effect on a persons mind and personality. In â€Å"The Wasp Factory† and â€Å"Saved†, the characters are limited in their awareness and they have no perspective in life. They are living in their own isolated areas with no interaction with other people in their community and this limits their knowledge. How to cite Examine the portrayal of cultural poverty in â€Å"Saved† and â€Å"The Wasp Factory†, Papers

Market Segmentation of Softdrink Industry free essay sample

1. Fashionable brand conscious consumers: This segment of people are generally in their twenties, who are uni students or make up theworking class, drive fast cars(or would like to ) they socialize with friends and go to parties anddance clubs. They are carefree and are freestyle. When they buy this product, they buy theimage, they buy the fashionable drink that exudes coolness. 2. Average consumers: These people are usually prone to purchase product out of mindless habit. This segment of consumers have successfully been ? brainwashed? o some extent by advertising campaigns andheavy promotions conducted by these companies. Again the age bracket is in the twenties,although teenagers tend to fall under this category. 3. Peer pressured consumers: This segment of the majority teenagers who purchase this product ? because their friends do it,? or they do not want to appear daggy purchasing a local drink. They are less likely to request anyordinary drink while purchasing. We will write a custom essay sample on Market Segmentation of Softdrink Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. Soft drink addicts: This segment usually follows any particular brand that will have nothing other than therepreferred brand, no substitute ¶s, no imitations. They are accustomed to the taste, and believe it isthe distinct flavour that keeps them buying coke consistently. On the other side, these consumersare addicted to the prizes and competitions offered by these companies, resulting in the purchaseof that product This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methodsof analysis include Market Segmentation, Market Targeting, Market Positioning, as well as theMarketing Mix of PepsiCo. The research draws attention to the Market Segmentation of PepsiCo. While the soft drink industry has probably the widest and deepest customer base in the world, Pepsi did not use themajority fallacy to market their product. Instead, Pepsi prefers to segment itself as the beveragechoice of the ? New Generation? , Generation Next, or just as the ? Pepsi Generation?. These termsadopted in Pepsi ¶s advertising campaigns are what marketers refer to as Generation X, which areprofiled to be between the ages of 18 to 29. In addition, PepsiCo also focus on another market,which includes Teenagers that are between the 12 to 18 years old. Pepsi believes that if they canget this market to adopt their product, they could establish a loyal customer in a long run. Despite being a strong #2 against Coca Cola, Pepsi has become the largest selling soft drink inthe world and is liked by people of all ages. A recent survey has shown that about 90% of theworld population prefers Pepsi when asked the question of which soft drinks do they prefer. Thereason for their linking is because Pepsi is able to give them a higher quality of taste and a largevariety of flavors