Marketing Essay Example | Topics and Well Written Essays - 2750 words - 6

Marketing - Essay Example come the basic idea of marketing just before the discovery of internet marketing, it is important to understand the level in which businesses or firms have eventually evolved based on their capacity to introduce their offerings to prospective customers. Part of this paper prior to arguing the impact of internet on the dominant logic of marketing is the discussion of the basic concept of marketing. The basic information about this portion is the basis of probable identification on the level if any; the marketing concept has evolved from the basic. Marketing as we know about it is composed of sub functions such as selling, advertising and promotions. These sub functions are common areas where companies can actually establish their corporate advantage (Kotler and Keller, 2008). What makes marketing so alive today is due to underlying five orientations guiding any marketing effort of any organisation in their marketing activities. These five orientations involved production concept, product concept, selling concept, marketing concept and societal marketing concept. Products or services are two most common offerings of companies, but today some of them seldom get much attention because of poor communication of information given to people. Some might have encountered a certain product or service but do not care enough due to lack of details or familiarity about it. A market-driven strategy is therefore important in order to get the consumers acquainted with company’s offerings. One of the ways to depict a market-driven company is to observe their interaction with their target buyers. Companies are always looking forward to unfed needs of their customers and thus they usually reward them with corresponding solutions. This is the case of customer-centered way of dealing business with marketing (Kotler and Keller, 2008). However, what seems to be the most significant and contrasting part here lies on the capacity of each firm to convey or impart information to its

Cheating in Baseball Games Essay Example | Topics and Well Written Essays - 1250 words

Cheating in Baseball Games - Essay Example To improve the athletes’ overall performance, a lot of baseball players today are also using the same technique. Due to the fact that cheating has been evident throughout the history of baseball games, Posnanski’s argumentative response to Pete Hamill – one of the New York Times writers, is that baseball game has always been played in a dishonest way. Moller is more likely to break rules in exchange for his goals. Contrary to the stand of Moller, Posnanski and Ashby have both taken the position that athletes should not break the rules when it comes to the use of ‘performance enhancing drugs’. It is true that a lot of baseball players are cheating in baseball games through the use of ‘performance enhancing drugs’. In fact, almost all outstanding players in baseball games are secretly using steroids (Moller). In the article written by William Moller entitled â€Å"We, the Public, Place the Best Athletes on Pedestals† provided some reasons why athletes such as the baseball game players are using drugs that can help them win baseball competitions. In line with this, Moller explained that it is common for the general public to treat the winners as ‘gods’ (Moller) or a ‘hero’ (Posnanski). For this reason, some students with low academic performance are more than eager to win the game. Because of hunger for fame or fortune, a lot of past and current school or professional athletes end up using illegal drugs (Moller; Posnanski). Although commonly used by the athletes, the amphetamines and steroids are not the only illegal drugs that can be used to enhance athletes’ performance. In reality, some athletes are also using other types of performance-enhancing drugs such as Adderall, dope, Stanolozol, Ritalin, HGH, and Balco products to win the game (Ashby; Moller).