Examples Of Likeability In Death Of A Salesman By Arthur...

Likeability, just one of the questions arising from the play, Death of a salesman by Arthur Miller. The main character, Willy Loman, may be found likeable by some as they read Willy’s inner dialog or loathsome when they discovered he cheated on his wife. However, I will argue the character, Willy, to be engagingly obnoxious for a few reasons. One; his tragic flaw in the belief repeated throughout the dialog such as, Two; the pressure Willy imposes upon his eldest son Biff, to live a completely successful life as Biff was â€Å"well liked†, Finally; the reader cannot help but feel the overwhelming love Willy has for his family, as it is his most redeeming quality. Whether the reader finds Willy likeable or loathsome, opinions must be tempered by†¦show more content†¦As Bernard tries to respond to Willy, all Willy can do is blame others instead of absorbing the advice. Bernard’s father, Charley, reveals he has made it big as a lawyer; a lawyer arguing a ca se before the Supreme Court. Willy is happy for Bernard, however he still makes every excuse as to why his son has not had the same success. Willy is obnoxious as he deems his family as more likeable than others, but endearing considering he is truly proud of Bernard’s success. Throughout the play the reader becomes uncomfortable with the pressure Willy puts on his relationship with his eldest son, Biff. During Biff’s younger years he would go the extra step, singling him out and praising him, â€Å"Terrific. Terrific, job boys. Good work, Biff† (1289). Willy goes back and forth having this deep and admirable love for Biff, calling him an â€Å"Adonis† (1291) to absolutely hating him and saying, â€Å"You vengeful, spiteful mutt!† (1337). Catching Willy with his indiscretion marked the end of the easy relationship the (or pair)father and son had shared. Biff realized his father was not the man he thought he knew crying, â€Å"You fake! You phony little fake! You fake!† (1332) leading Biff to question all of his father’s teachings. Biff understood the world did not revolve around â€Å"likeability† being everything, but he lived his life with this mantra anyway. However, confronted with his father’s att empts at suicide he was finally ready to face life, endeavoring to bring closure to the anguish betweenShow MoreRelatedWilly Lowman’s Tragic Misinterpretation of the American Dream in Death of a Salesman1176 Words   |  5 Pagesis just one more example that the American Dream is without a doubt achievable. Its pursuit is not easy; it requires undeniable hard work, modesty and optimism. Armed with these characteristics, seekers of this lifestyle will undeniably succeed. Success, though, is an interesting concept, for it can entail many superficial qualities. Willy Loman, the tragic hero of the play Death of a Salesman, sees only the superficial qualities of this dream. He views success solely as likeability (linked with attractiveness)Read MoreThemes Of Death Of A Salesman1286 Words   |  6 PagesA Blanketed Illusion Death of a Salesman is a tragicomedy centered on the events that take place at the end of Willy Loman’s life. From the opening act, we learn that Willy and his family struggle to behave as a united front when they face financial pressures and strained familial bonds. This causes Willy to become desperate for success and validation. Death of a Salesman has commonly been interpreted as an analysis of the American dream. Within the ideal American society, citizens believe that theRead MorePoem : The American Dream1037 Words   |  5 Pagesdoes the dream vanish and disappear. All of these images, while not entirely violent, have a slightly dark tone to them. Each image is potent enough to make the reader smell, feel, and taste these deferred dreams. A theme of them is that all the example of what happens after a discarded dream is that does not simply vanish, but undergoes an evolution. The Great Gatsby, written by F. Scott Fitzgerald, is a novel that shows what happened to the American Dream in the 1920’s through the lives of JayRead MoreWhat Do the Flashbacks Sequences in ‘Death of a Salesman’ Contribute to Our Understanding of Willy Loman’s Character?1459 Words   |  6 Pagesapplied to Arthur Miller as a playwright. This is relatively accurate as ‘Death of a Salesman’ features some of the early expressionist characteristics such as Miller dramatizing the sufferings of his characters. Willy is the character that suffers most and it is dramatized at different points in his life. For example when Willy is first made to work on commission and then is not even allowed to work on commission. Miller also likens his characters to mythic figures in history. An example of this is

Literary Analysis of Chickamauga - 1349 Words

Swift 1 Samuel Swift English 2312 Dr. Chuck Jackson 02/10/2011 Ambrose Bierce’s Twisted Naturalist Short Story â€Å"Chickamauga† The author of â€Å"Chickamauga,† Ambrose Bierce, created this short story as a naturalist visualization of the devastating effects that wars and battles had on the soldiers which fought in them. The short story â€Å"Chickamauga† is defined as naturalist literature because of the author’s employment of specific literary techniques which define naturalism, such as the way the author gradually darkens the mood of the storyline as it progresses, the amount of description and attention paid to grisly and macabre details that shed wars in a whole new light, as well as the unfolding nature of the main character as the story†¦show more content†¦Swift 3 Upon reaching the creek, the child proceeds to jump back across, seeing that the stones he is using are all stained red from the blood of those more fortunate to have fled earlier. Looking back across the creek towards his followers, he notices that upon reaching the water the men appear to have reached their goal and begin to drink, however they are able, some even dunking their heads, but that upon obtaining the water they had not the energy to back away or pull themselves out and they die there as they lay. Waving his sword overhead to spur on the rest of the men, the boy motions onward through the brush, toward the beacon of light shining in the sky. Upon making his way up to the crest and seeing the column of fire reaching into the sky the child begins to dance and cavort with his shadow; not a living thing is in sight but that is of no importance for the child is pleased by the spectacle. Rushing here and there, looking for additional fuel to throw on the fire, the child is dis appointed to find everything is too heavy, so in surrender he flung his sword instead. Suddenly looking around himself, the child begins to notice the outbuildings as if they were familiar to him and realizes that he is not at a plantation he has never seen before, but is instead watching his own home that he had left earlier that afternoon burn to the ground. Upon this realization the boy begins to run around the conflagration, and comes upon the prostrate body ofShow MoreRelatedThe Journal Of Major John Norton Of 18161406 Words   |  6 PagesI took it upon ourselves to create our own genealogy report and dug through different documents to back trace our ancestry. It was then we discovered Thomas Glass, a Native American also known as Tagwadihi (Catawbakiller) or Chief Glass of the Chickamauga tribe in the early nineteenth century. Desperate to know more about this man, we discovered a journal that gave detailed descriptions of who he was and what he did. That journal is called the Journal of Major John Norton of 1816. This memoir gives

Kristallnacht †source related study Free Essays

Any Historian studying Kristallnacht would find sources A and B very useful as they both say who is responsible for the night. Although the person who is said to be responsible in each source is different, they both show that the Nazis were clearly against the Jews and this would give the Historian a good idea of which source is more likely to be accurate. Source A’s provenance tells us it is a summary by Fritz Hesse who was a journalist working for Hitler, this means he would know quite a bit about him so his source is likely to have some truth in it. We will write a custom essay sample on Kristallnacht – source related study or any similar topic only for you Order Now The source was also written in 1954 which is many years after Hitler died so he would not be bothered about writing the truth because nothing would happen. If Hitler was still alive he would have been scared to write the truth and Hitler would have probably told him what he had to write, on the other hand, it was along time ago and the details may not be fresh in his mind so there could be some inaccurate detail in it. The source tells us that Fritz Hesse (the writer of the source) was at dinner with Hitler, Goebbels and some other party leaders and overhears an officer whispering something into Goebbels ear. He then sees Goebbles mumble to Hitler about a mass attack on the Jews and synagogues that he and the SA had planned for that night. Hitler is very excited about this and Goebbles is pleased because he is trying to get back in with Hitler. The detail in this source which makes it seem reliable is when Hitler is very excited about hearing what Goebbels has planned against the Jews, Hesse remembers that he, ‘squealed with delight and slapped his thigh with enthusiasm,’ this makes the source seem more convincing and therefore more useful to the Historian as it is not something you normally make up. At the end of the source it says that Goebbels was clearly trying to win back Hitler’s support, this also makes it seem reliable because we know that he was out of favour with Hitler because he had an affair with a Czech actress. This source would be useful because it tells the historian that the SA and Goebbels were responsible for the attacks and that the Nazis were against the Jews a lot. Source B is not very reliable, but it is still very useful to the Historian. It is a secret report prepared by the Nazi party supreme court after the events of Kristallnacht so it is the official Nazi line, this means the story might have been change completely to make the Nazis look good and not responsible because they knew the German people would not approve. The source says that the report is from after the attacks, but they are announced to everyone by Goebbels in the evening which does not really fit in. The source is blaming the German people for the anti-Jewish demonstrations and Goebbels told the party leaders about this at a social evening. The source also says that if people do start ‘spur of the moment’ attacks on the Jews it will not be stopped. The source sounds more reliable when Goebbels tells the party leaders that there has been some anti-Jewish demonstrations, because this makes it seem although they did not know anything about its. The description of the things that happened on the night would have been reliable because if they were blaming other people and not themselves it would not matter to them. This source would be useful to the Historian because it says what happened on Kristallnacht and the kind of damage that was done, it also lets the historian know that the Nazis claimed not to be responsible which means that if they were they obviously did it so they would not loose support from German people. The similarities between the two sources are that both have an evening gathering of the party leaders on the 9th of November, but source A is from before the demonstrations and source B is from after, but the attacks happened at night so this makes source B seem inaccurate. Both of the sources show that the Nazis do not like the Jews because in source A when Hitler is told about Goebbels plan he is very excited and in Source B after Goebbels denies having anything to do with the attacks he says that the Nazis would not be allowed to organise such demonstrations but they would not be stopped. These similarities would be very useful to the historian because he would have something that he knows is most likely true, like the Nazis disliking the Jews a lot which would help him decide what he thinks is more accurate. The source that would be more reliable is source A, but source B would be more useful to the Historian because it is more detailed as it says what happened on the night which would be reliable because the Nazis were not blamed so it wouldn’t matter to them what was written because it didn’t make them look bad, it also lets the Historian know that the Jews were not liked by the Nazis because of the one line at the end of the source so the historian could judge who was to blame for himself. Source A only tells the historian who is to blame and does not really give a description of the kind of things that were done on the night. How to cite Kristallnacht – source related study, Papers

Lgbt Diversity And The Lgbt Community Essay Example For Students

Lgbt Diversity And The Lgbt Community Essay The LGBT community actively getting involved in media can be traced back to the 1970s (). Back then, a group of lesbian writers and activists initiated a gay liberation movement that represented both lesbians and gay men. However, other lesbian activists felt that the movement needed to be focused more on lesbians because they felt that gay men had their own agenda. So the lesbian community decided to create their own identity by immersing themselves in their own culture. This culture included good, creative writing, art and music (). They even created their own news periodical, called Lesbian Connection, which â€Å"in the early 1970s in East Lansing, Michigan, this periodical had a circulation of five to ten thousand copies bimonthly, making it the lesbian periodical with perhaps the largest number of readers of its time† (). Basically, because they were not being fairly represented by the media itself, they decided to make their own media â€Å"by lesbians, for lesbians† (). The funding for their media projects was tough though; whether they were asking for small or large amounts money, they always had a hard time raising it. If they were asking for or making too much money, then they were seen as exploiters for the cause rather than supporters. On the contrary, when they asked for small amounts of money to finance their products, it still â€Å"see med bound up with a rejection of a view of creativity that emphasized skill and technical competence as well as the professional artist s mystique a nd exclusivity† ().During the same time the lesbian activists were creating their own media movement, movies depicting them, as well as the rest of the LGBT community, were being created as well. The first breakthrough film, The Boys in the Band, w. .oes admit in his article though, that further research needs to be done. Cartoons tend to misrepresent or underrepresent groups of people as well. Mainly, the misrepresentation and underrepresentation the LGBT community. According to () research, â€Å"anywhere from 4% to 9% of all adults are gay or lesbian (McWhirter, Sanders, Reinisch, 1990; Sell, Wells, Wypij, 1995), and recent evidence suggests that the bisexual population is likely to be comparable in size to the homosexual population (Mosher, Chandra, Jones, 2005); but in the cartoon universe, only 0. 3% of the characters studied were anything other than heterosexual† (). That is an extremely low percentage of representation compared to the LGBT population. Not only that, but in () research, they did not find any lesbian or bisexual cartoon characters; and this was out of more than 4,300 cartoon characters.

Hari Raya Festival free essay sample

Raya Festival Hari Raya Puasa will be celebrated by the muslims after one month of fasting. Me and family as a muslims, Hari Raya Puasa is a special fasting on the month from foods and drinks from Subuh until Maghrib . This festival will be celebrate for month either. In Malaysia, we can see the muslims early prepared for the becoming special day. They decorate their house, buying new clothes and making many types of food and cookies for the special day. The night before the special day arrived, my family and I as usual    a lot of activities happen same as the other festival. I can see my parents and my grandmother will busy making delicious food, while my little brother were enjoying themselves playing fire-crackers with other family members. The house    which is located far from the town especially, will be decorated with ‘Pelita’ arrowed the house. ’Pelita’ is made up from bamboo stick actually, but now people had invented a new kind of ‘Pelita’ which is made from plastic that is safe to used. We will write a custom essay sample on Hari Raya Festival or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main menu for muslims on Hari Raya are ketupats,lemang ,rendang and many types of biscuit. These food can be seen other peoples and relatives houses. Usually, there must be held by the muslims. Different kind of races will be visiting their muslims neighbours house to celebrate together the special day. Lastly, I hope that Malaysian people can maintain that style. Every festival have their own specially. I also hope that from the coming years, Hari Raya Puasa will be celebrated more happening as I’ve done my job as a student. Amin.

Revision Checklist for a Descriptive Paragraph

Revision Checklist for a Descriptive Paragraph Developing a paragraph through description is painting a verbal picture, says Esther Baraceros. This means creating impressions and images through words that appeal to the readers senses (Communication Skills I , 2005). After completing one or more drafts of a descriptive paragraph, use this eight-point checklist to guide your revision. Does your paragraph begin with a topic sentenceone that clearly identifies the person, place, or thing youre about to describe?(If youre not sure how to write a topic sentence, see Practice in Composing an Effective Topic Sentence.)In the rest of the paragraph, have you clearly and consistently supported the topic sentence with specific descriptive details?(For examples of how to do this, see Practice in Supporting a Topic Sentence With Descriptive Details.)Have you followed a logical pattern in organizing the supporting sentences in your paragraph?(For examples of organizational patterns commonly used in descriptive paragraphs, see Spatial Order, Model Place Descriptions, and Generals, and Exercises.)Is your paragraph cohesivethat is, have you clearly connected the supporting details in your paragraph and guided readers from one sentence to the next?(Cohesion strategies include the following: Using Pronouns Effectively, Using Transitional Words and Phrases, and Repeating Key Words a nd Structures.) Throughout the paragraph, have you chosen words that clearly, accurately, and specifically show readers what you mean?(For ideas about how to create  word pictures that can make your writing easier to understand and more interesting to read, see these two exercises: Writing With Specific Details and Arranging Specific Details in Sentences.)Have you read your paragraph aloud  (or asked someone to read it to you) to check for trouble spots, such as awkward phrasing or needless repetition?(For advice on polishing the language in your paragraph, see Practice in Cutting the Clutter and the Exercise in Eliminating Deadwood From Our Writing.)Finally, have you carefully  edited and  proofread your paragraph?(For advice on how to edit and proofread effectively, see our Checklist for Editing Paragraphs and Essays and Top 10 Proofreading Tips.) After completing these eight steps, your revised paragraph may look quite different from earlier drafts. Almost always that means you have improved your writing. Congratulations!ReviewHow to Write a Descriptive Paragraph

How important are marketing promotion strategies in the success of a Term Paper

How important are marketing promotion strategies in the success of a monopoly - Term Paper Example Monopoly can be created as a result of social or political inclination whereby consumers are influenced to prefer a particular producer or seller. This is evident where nationalism dictates what is produced and sold in the market. For instant, there are certain market economies that advocates for protectionism where consumers in that market are influenced to buy products from a particular producer or seller. This strategy often restricts other producers or sellers with intention to invest in the same market structure. In a monopoly market structure, the government often plays a greater role in selecting the producer or seller to dominate a particular market for products and services. For instance, the government often maintains monopoly in selecting firms the favor in a particular sector. In most markets, the sectors that monopoly structure is dominant include the telecommunication sector or the pharmaceutical sector (Amadeo, 2014). This paper explores how marketing promotion strateg ies are important in the success of a monopoly. Maintaining monopoly over a product means that the producer or seller has to stay ahead of other firms in terms of coming up with strategies main to retain their customer base. This is because the demands from customers or consumers are dynamic and maintain a static strategy may result to a backlash from consumers who can decide to look for other sellers or producers willing to meet their demand or reject products from a monopoly producer or seller (Freire, 2009). The drawback with a monopolistic structure is that a product or service often becomes monotonous in the market and customers may lose interest in their products if the monopolistic producer or seller is not creative enough to keep consumers enthusiastic about their products or services. As a result of globalisation and a pressure to liberalize the global market, maintaining a monopolistic market structure is becoming more difficult as similar products are

Comprehensive Study Of The Major Asset Classes Essay

Comprehensive Study Of The Major Asset Classes - Essay Example Before anyone even thinks about buying any stock thoughts need to include an investment strategy that fits your life, your personality and your risk absorption. Up front, what can you afford to lose? There are differing methods of trading stocks or any asset in the market. While some might consider it a game, when your money is on the line, it’s not a game. Before you begin its best to paper trade (trading on paper without actually investing any money or a mock scenario) for a while until you are consistently making money through whatever strategy you choose. When your actual money is on the line, you will be dealing with your own emotions of fear and greed. The following information delves into more detail of the procedure of buying any financial market asset, different types of stocks, equities and mutual funds. It also includes some of the advantages and disadvantages of the differing types. How to Proceed Trading can be done through a bank, a broker or online trading. Onli ne trading has become very popular because of its convenience. Any investment has to be backed by an account that contains monetary funds. It depends on the bank or brokerage firm as to what the minimum deposit will be for opening a new account. The amount usually ranges from $500 to $2000. However, if you prefer to use online trading as an intraday trader, you would need a minimum of $25,000. An intraday trader buys and sells stocks repeatedly during the day. You will need to fill out forms with the brokerage firm and make a deposit into an account opened with them. Most brokerage firms furnish their own software for trading online; however, there are independent companies that provide online trading software. When you buy you can choose a market or limit order. The market order is purchased at whatever is the current price. The limit order is placed at a price you choose. It’s especially helpful to shop around for brokers and banks because they all have their own set of rul es, and fees. Purchasing Stocks Exactly what is a stock? When you buy stock in any company, you actually own part of that company. If the company does well, so will your stock. If the company does poorly, so will your stock. A stock is not diversified, so this can be seen as a disadvantage. Placing money into one stock can limit your options. You can reduce your risk somewhat by investing in larger more solid companies. Stocks can be purchased anytime through your broker, bank, or online. Online is the most desirable way to purchase stocks because it is convenient, quick, and very accessible. One very favorable advantage to stocks is they are very liquid; meaning you can convert them to cash very easily by selling them anytime. The average person is normally not very good at picking excellent performing stocks. All stocks have ups and downs and it usually takes a professional or an experienced trader to recognize the fluctuations in certain stocks and sectors. The easiest way is to pick stocks that you like or products that you use and would like to own. A good starting point would be to pick from 10 to 15 on average. Examples could include whatever you like in the way of foods, clothing, etc. such as Gap or Abercrombie. Just because it’s a popular brand does not mean the stock will do well. A deeper probe into the history of the stock, the company, and the fluctuations will

The Economist Intelligence Unit (EIU) rated Taiwan ranked 13th out of Essay

The Economist Intelligence Unit (EIU) rated Taiwan ranked 13th out of 66 countries globally for IT competitiveness globally in 2 - Essay Example But to be competitive, there are key public strategies and policies that need to be considered in the field of information technology. In this essay, Taiwan is used as a case study of a highly performing information technology competitive country among sixty six (66) other countries that were ranked by the Economist Intelligence Unit (EIU). The inputs that went to getting Taiwan this enviable place of 13th that puts it ahead of countries like South Korea and Japan are examined to the latter using Porter’s Diamond Model. The analysis is also expanded to include ways by which the country can maintain its position or better it as well as ways of avoiding the unlikely event of losing out on its position. At the end of the paper, the writer hopes to achieve the objective of clearly outlining the national information and communication technology strengths and weaknesses associated with various countries in comparison to Taiwan to see how Taiwan could be used as a model especially wh en it comes to the area of electronics and semiconductor development. Overview of the IT Competiveness Index The IT Industry competitiveness index is generally in place as a scale for finding out how various countries are performing in terms of the application of information technology into industrial growth. To this end, several indicators are used to find out how sixty six (66) selected countries are competing among themselves in the various areas of indicators. The index was first published in 2007 (Rad and Beek, 2009) and had 26 of the said indicators grouped into six major categories for scoring. After scoring is done in the various categories, the accumulated score determines the place of various countries. This implies that the IT Industry Competitiveness Index is highly quantitative, making it empirical and open to public critique (Roll, 2006). The subsequent advantage that comes with this provision is that the index is generally tagged as credible; even considering the fact that it is hosted by none other quarters than the Economists Intelligence Unit with support for BSA. The various categories are given different weightings according to the impact that each of them makes towards information technology enhancement. The six major categories and their corresponding weightings are presented below. Category Weighting Overall business environment IT infrastructure Human capital Legal environment R&D environment Support for IT industry development 10% 20% 20% 10% 25% 15% Total 100% Source: The Economist Intelligence Unit Limited, 2011 Factor Conditions Analysis of Taiwan’s Performance The chat bellow gives a detailed and graphical representation of the performance of Taiwan in the 2011 IT Competitiveness Index. From the graph presented above, it can be seen that Taiwan scored more than half of available score of 100% in all six categories. The highest performing scores were however recorded in business environment and legal environment, which scored 86.5% and 74.5% respectively. This means that Taiwan as a country has created an enabling business environment that makes the country highly attractive to investors, both home and abroad. As the investors do business in the country, they are assured of sound legal backing that is free from all forms of

Static Force Analysis In Screw Jack Engineering Essay

Static Force Analysis In Screw Jack Engineering Essay Static friction is friction between two solid objects that are not moving relative to each other. For example, static friction can prevent an object from sliding down a sloped surface. The coefficient of static friction, typically denoted as ÃŽÂ ¼s, is usually higher than the coefficient of kinetic friction. The static friction force must be overcome by an applied force before an object can move. The maximum possible friction force between two surfaces before sliding begins is the product of the coefficient of static friction and the normal force: . When there is no sliding occurring, the friction force can have any value from zero up to . Any force smaller than attempting to slide one surface over the other is opposed by a frictional force of equal magnitude and opposite direction. Any force larger than overcomes the force of static friction and causes sliding to occur. The instant sliding occurs, static friction is no longer applicable and kinetic friction becomes applicable. An example of static friction is the force that prevents a car wheel from slipping as it rolls on the ground. Even though the wheel is in motion, the patch of the tire in contact with the ground is stationary relative to the ground, so it is static rather than kinetic friction. The maximum value of static friction, when motion is impending, is sometimes referred to as limiting friction,although this term is not used universally. Screw jack All metallic constructions and a accurately machine cut screw with a pitch of 5 mm crrying a double flanged turn table of about 20 cm dia fitted on a heavy cast iron base and complete with two adjustable pulleys cord hooks without wts. Small size, experimental demonstration type model with an aluminum turned pulley of about 10 cm dia is fitted on a screw jack which is fitted on a 12cm dia metallic circular base with an adjustable pulley and a linear vertical scale, over all height is about 15 cms with out wts. A screw is a shaft with a helical groove formed on its surface. Its main uses are as a threaded fastener used to hold objects together, and as a simple machine used to translate torque into linear force. Screw thread mechanics There are always three major components in practical applications of the screw thread mechanism : the    screw a generic name applied to a setscrew, leadscrew, bolt, stud or other component equipped with an external thread, the    nut refers to any component whose internal thread engages the screw, such as the nut of a nut bolt or a large stationary casting with a tapped hole into which a stud is screwed, and the    thrust bearing that is the contact surface between two components which rotate with respect to one another. Examples of thrust bearings include : the under-surface of a screw head which is being tightened by a spanner; the spherical seating of a G-clamp screw in the stationary self-aligning anvil. A nut can spin and move freely along a screw without contacting another component, ie. without the need for any thrust bearing, but a thrust bearing comes into existence immediately contact occurs and the mechanism is put to practical use. Clearly there is relative motion in the thrust bearing, and also between the nut and the screw and where there is relative motion there is    friction. We now examine the role of friction since it dominates the behaviour of the mechanism unless special ( read expensive ) means are taken to minimise its effects. When considering friction it doesnt matter which component rotates and which is stationary its the    relative motion which is important. We shall therefore analyse the jack shown here to deduce the general effect of friction on screw thread behaviour. The jacks screw is fixed; the nut is rotated by a spanner and translates vertically. The thrust collars only motion is vertical translation as it is prevented from rotating by contact with the load, one corner only of which is pictured. Since there is relative rotation between contacting nut and collar, the contacting surface assumes the role of thrust bearing. The nut shown here in plan is in contact with three bodies : the spanner exerts the torque    T which tends to raise the load ( analogous to tightening a nut and bolt ) the screw thread which exerts the frictional torque    Tt , and the thrust bearing which exerts the frictional torque    Tb . We are interested in the tightening torque    T, and, if the nut is in equilibrium then ( i)             T    =    Tt + Tb                                                             from which we can evaluate    T once    Tt and    Tb are found individually. Consider the thrust bearing first. We shall assume that the contact surface of area    A is in the form of a narrow annulus of mean radius    rb on which the uniform pressure is    W/A, where    W is the load supported by the mechanism. If the coefficient of friction in the bearing is    ÃŽÂ ¼b then the torque exerted by the frictional force on an area element ÃŽÂ ´A is    ÃŽÂ ´Tb    =    ÃŽÂ ¼b ÃŽÂ ´N rb    =    ÃŽÂ ¼b rb ( W/A ) ÃŽÂ ´A. Integrating over all the contact area ( ii)          Tb    =    W ÃŽÂ ¼b rb Consider now the thread which is square, of mean radius    rm and lead angle    ÃŽÂ ». The nut engages the screw with friction coefficient    ÃŽÂ ¼ corresponding to a    friction angle à Ã¢â‚¬   = arctan ÃŽÂ ¼. The static and kinetic coefficients of friction are taken to be essentially equal for this preliminary analysis. We wish to find the torque    Tt which must be exerted on the nut to offset thread friction and maintain the load    W in equilibrium that is either static or moving at constant speed. A torque which tends to raise the load is reckoned positive; a negative torque is one which tends to lower the load. Threaded Fastener A screw used as a threaded fastener consists of a shaft, which may be cylindrical or conical, and a head. The shaft has a helical ridge or thread formed on it. The thread mates with a complementary helix in the material. The material may be manufactured with the mating helix, or the screw may create it when first driven in. The head is specially shaped to allow a screwdriver to grip the screw when driving it in. It also stops the screw from passing right through the material being fastened and provides compression. Screws can normally be removed and re-inserted without reducing their effectiveness. This may make them preferable in some applications to nails, which are frequently unusable after being removed. A screw that is tightened by turning it clockwise is said to have a right-hand thread. Screws with left-hand threads are used in exceptional cases, when the screw is subject to anticlockwise forces that might undo a right-hand thread. Mechanical Analysis A screw is a specialized application of the wedge or inclined plane. It contains a wedge, wound around an interior cylinder or shaft that either fits into a corresponding plane in a nut, or forms a corresponding plane in the wood or metal as it is inserted. The technical analysis (see also statics, dynamics) to determine the pitch, thread shape or cross section, coefficient of friction (static and dynamic), and holding power of the screw is very similar to that performed to predict wedge behavior. Wedges are discussed in the article on simple machines. Tensile Strength Screws and bolts are usually in tension when properly fitted. In most applications they are not designed to bear large shear forces. When, for example, two overlapping metal bars joined by a bolt are likely to be pulled apart longitudinally, the bolt must be tight enough that the friction between the two bars can overcome the longitudinal force. If the bars slip then the bolt may be sheared in half, or friction between the bars (called fretting) may weaken them. For this type of application, high-tensile steel bolts are used and these should be tightened with a torque wrench. High-tensile bolts are usually in the form of hexagonal cap screws with an ISO strength rating stamped on the head. The strength ratings most often used are 8.8 and 12.9. The number before the point is the ultimate tensile strength in N/mm2 (or MPa) divided by 100. This is the stress at which the bolt will fail, i.e. break in half. The number after the point is the yield strength as a percentage of the ultimate tensile strength, divided by 10. Yield strength is the stress at which the bolt will receive a permanent set (an elongation from which it will not recover when the force is removed) of 0.2%. Mild steel bolts have a 4.6 rating. High-tensile bolts have an 8.8 rating or above. Types of screw jack Cap screw: has a convex head, usually hexagonal, designed to be driven by a spanner or wrench. Wood screw: has a tapered shaft allowing it to penetrate unrolled wood. Machine screw: has a cylindrical shaft and fits into a nut or a tapped hole, a small bolt. Self-tapping screw: has a cylindrical shaft and a sharp thread that cuts its own hole, often used in sheet metal or plastic. Drywall screw: is a specialized self-tapping screw with a cylindrical shaft that has proved to have uses far beyond its original application. Set screw:- has no head, and is designed to be inserted flush with or below the surface of the workpiece. Dowel screw:-is a wood-screw with two pointed ends and no head, used for making hidden joints between two pieces of wood. Shapes of Screw Head (a) Pan (b) Button (c) Round (d) Truss (e) Flat (f) Oval Pan Head: disc with chamfered outer edge. Button or dome head: cylindrical with a rounded top. Round: dome-shaped, commonly used for machine screws. Truss: lower-profile dome designed to prevent tampering. Flat or Countersunk: conical, with flat outer face and tapering inner face allowing it to sink into the material, very common for wood screws. Oval: countersunk with a rounded top. Types of Screw Drive Modern screws employ a wide variety of drive designs, each requiring a different kind of tool to drive in or extract them. The most common screw drives are the slotted and Phillips; hex, Robertson, and torx are also common in some applications. More exotic screw drive types may be used in situations where tampering is undesirable, such as in electronic appliances that should not be serviced by the home repairperson. (a) Slotted, (b) Phillips, (c) Pozidriv, (d) Torx, (e) Hex, (f) Robertson, (g) Tri-Wing, (h) Torq-Set, (i) Spanner (a) Slot Head has a single slot, and is driven by a flat-bladed screwdriver. The slotted screw is common in woodworking applications, but is not often seen in applications where a power driver would be used, due to the tendency of a power driver to slip out of the head and potentially damage the surrounding material. (b) Cross-head or Phillips Screw has a +-shaped slot and is driven by a cross-head screwdriver, designed originally for use with mechanical screwing machines. The Phillips screw drive has slightly rounded corners in the tool recess, and was designed so the driver will slip out, or cam out, under strain to prevent over-tightening. (c) Pozidriv it is patented, similar to cross-head but designed not to slip, or cam out. It has four additional points of contact, and does not have the rounded corners that the Phillips screw drive has. Phillips screwdrivers will usually work in Pozidriv screws, but Pozidriv screwdrivers are likely to slip or tear out the screw head when used in Phillips screws. Pozidriv was jointly patented by the Phillips Screw Company and American Screw Company. (d) Torx:-is a star-shaped or splined bit with six rounded points. (e) Hexagonal or hex:- screw head has a hexagonal hole and is driven by a hexagonal wrench, sometimes called an Allen key, or by a power tool with a hexagonal bit. (f) Robertson :-drive head has a square hole and is driven by a special power-tool bit or screwdriver (this is a low-cost version of the hex head for domestic use). (g) Tri-Wing:- screws have a triangular slotted configuration, and are used by Nintendo on its Gameboys to discourage home repair. (h) Torq-Set:- is an uncommon screw drive that may be confused with Phillips; however, the four legs of the contact area are offset in this drive type. (i) Spanner:-drive uses two round holes opposite each other, and is designed to prevent tampering Engineering Mechanics: Force Analysis in Static It is said that a chain is as strong as its weakest link, so is true for a structure. For a structure or a truss to sustain load all its members should be able to stand force acting on them. For optimal design of a structure it is essential to know the forces in the members, compressible or tensile. Structures are made to support loads. Structure is an assembly of number of members arranged in certain manner. When load acts on a structure this load is distributed to the constituent members of the structure in different proportions. Members experiencing large forces can be made stronger, members experiencing less force can be made lighter and redundant members with no force to support can be removed altogether. Thus static force analysis of structures can help to build cost effective, light and strong structures. Static Force Analysis in Structures Force acting on a member of a structure can be compressible or tensile. For the purpose of force analysis a sign convention can be assigned to the forces. Tensile forces, acting outwards the members and having a tendency to extend the member, is assigned positive sign. The force acting inwards any member and tending to compress the member is called as compressive force and assigned negative sign. Although a sign convention opposite to this one can also be followed with equal validity but the same sign convention should be adhered to throughout the analysis of a structure. There are mainly two approaches for static force analysis in structures. One approach is to section the structure under consideration and find the unknown forces by balancing the forces. Other approach is based on the principle that net force at any joint or node for static structure is zero. In either of the approaches force calculation is started from the support points as it is easier to determine the forces at the support points and further calculation of forces in the members of the structure becomes easier after knowing the forces at supports. Section Approach In the Section Approach the structure under consideration is sectioned at certain part such that the number of unknown forces is not more than two, for two dimensional structures. Unknown forces are assigned variables and components of the forces are taken along and perpendicular to any one of the unknown forces. For each of the two directions force balance equations are framed and solved for the unknowns. The components of the forces can also be taken along any fixed coordinate axis. For three dimensional structures the section taken can have up to three unknown forces. Nodal Approach In the other approach, to find forces in the members of a structure, net force at any joint is set to zero. Any joint connecting two or more members can be called as a node. One by one different nodes are considered for force analysis. To start with such a node will be taken which has not more than two unknown forces. Unknown forces are determined by writing net forces along any set of orthogonal axes and equating them to zero. For a simple structure one of the two approaches may be sufficient to determine the forces in members. But for complex structures single force analysis approach can become cumbersome for force analysis, therefore, a tricky combination and use of the two approaches can simplify the static force analysis in structures.

Edgar Allan Poe - A Complicated and Disturbing Author Essay -- Edgar A

Poe is a very complicated author. His literary works are perplexed, disturbing, and even grotesque. His frequent illnesses may have provoked his engrossment in such things. In 1842 Dr. John W. Francis diagnosed Poe with sympathetic heart trouble as well as brain congestion. He also noted Poe's inability to withstand stimulants such as drugs and alcohol (Phillips 1508). These factors may have motivated him to write The Tell-Tale-Heart, The Cask of Amontillado, and The Black Cat. All of these stories are written in or around 1843, shortly after Poe became afflicted. His writing helped him to cope with his troubles and explore new territory in literature. Poe's interest in the supernatural, retribution, and perverse cause them to be included in his burial motifs; therefore sustaining his interest. There is a common thread laced through each subject, but there is variation in degrees of the impact. The supernatural is the phenomena of the unexplained. With this comes an aura of mystery and arousal of fear. Death in itself is the supreme mystery. No living human being can be certain of what happens to the soul when one dies. It is because of this uncertainty that death is feared by many. These types of perplexing questions cause a reader to come to a point of indifference within one of Poe's burial motifs. One is uncertain of how the events can unfold, because a greater force dictates them. Reincarnation in The Black Cat is a supernatural force at work. There is some sort of orthodox witchcraft-taking place. The whole story revolves around the cat, Pluto, coming back to avenge its death. One can not be sure how Pluto's rebirth takes place, but it is certain that something of a greater force has taken hold. The cat's appearance is altered when the narrator comes across it the second time. There is a white spot on the chest "by slow degrees, degrees nearly imperceptible†¦it had, at length, assumed a rigorous distinct outline†¦of the GALLOWS" (Poe 4). Forete lling the narrator's fate a confinement tool appears on the cat's chest. This also foreshadows the cat's confinement in the tomb. It reappears like a disease to take vengeance on a man that has committed horrid crimes. "I was answered by a voice within the tomb! --By a cry, at first muffled and broken, like the sobbing of a child, and quickly swelling into one long, loud and continuous scream, utterly anomalous an... ... successful in incorporating the supernatural, perverse, and retribution into his work. He maintains his interest as well as the reader's by including subjects that are not prevalent. It is shocking, disturbing, and challenging to read. Some of Poe's literature has obvious relations to his own life, and how he coped with the problems that faced him. Having problems in ones life can escalate the soul to accomplish great things. Poe's lifestyle is very much a part of style. Works Cited Mankowitz, Wolf. The Extraordinary Mr. Poe and his Times. New York: Summit Books, 1978. Phillips, Mary E. Edgar Allan Poe-The Man, Volume II. Chicago, IL: The John C. Winston Co, 1912. Poe, Edgar Allan. The Black Cat. Online. Personal Computer. Simpatico. Internet. 18 March 1999. Available http://www.gothic.net/poe/works/black_cat.txt Poe, Edgar Allan. The Cask of Amontillado. Online. Personal Computer. Simpatico. Internet. 18 March 1999. Available http://www.literature.org/Works/Edgar-Allan-Poe/amontillado.html Poe, Edgar Allan. The Tell-Tale-Heart. Online. Personal Computer. Simpatico. Internet. 18 March 1999. Available http://www.gothic.net/poe/works/tell-tale_heart.txt

Personal Goal Paper

Personal goals are achieved through dedication and the love of what you are doing. Nobody can decide one person's personal goals for themselves because it is only made by them and it reflects their character and interests. A personal goal that I have is to serve people in need whether that is through mission trips, volunteer work, or a child sponsorship. The steps that I will need to take in order to reach my goal of serving others is to get involved in a church that is committed to serving others, volunteer locally and be a part of credible programs, and seek children in need to pompons on a regular basis.Missions work is something that I have always wanted to do but never have had the opportunity of doing. The church that I went to back at my home church would always go to Guatemala every year to rebuild communities and teach the gospel of Jesus Christ. I have never went, but it was always a goal of mine to go. In order for me to reach my personal goal of going on mission trips, I need to get involved in a church that consistently goes on mission trips. Being a part of a dedicated group of Christians in order to spread the word of Jesus and restore the hearts and minds of any, would be very rewarding to me.I have done volunteer work In the past but a goal of mine Is to do It more out of love and compassion for others and their environment. In order to make this goal happen, I need to find volunteer programs or places that would allow me to show the love of God to others and serve them both physically and spiritually. In the past I was a part of the Market Street Mission coat drive In which I helped people find coats for themselves and their families In order for them to keep warm during the winter. It was a wonderful experience that gave me Joy and kindheartedness towards the needy.In order to achieve my personal goal of serving others, I would Like to sponsor a child In need In another country. It would be an awesome feeling to see how much my money and love towards a child Is making a huge difference In their life and how they live It. Writing to the child and receiving letters from him or her would allow me to connect with the child more affectionately. It would also allow me to give him or her hope for a better future and write Inspiring Bible verses. Personal goals are not Just goals you check off on a list. Rather, they allow you to discover a deeper truth about yourself and society as a whole. By muttererI have done volunteer work in the past but a goal of mine is to do it more out of a part of the Market Street Mission coat drive in which I helped people find coats for themselves and their families in order for them to keep warm during the winter. It In order to achieve my personal goal of serving others, I would like to sponsor a child in need in another country. It would be an awesome feeling to see how much my money and love towards a child is making a huge difference in their life and how they live it. Writing to the child a nd receiving letters from him or her would allow me her hope for a better future and write inspiring Bible verses.

Admission Essay on Nursing

Admission Essay on Nursing Admission Essay on Nursing My philosophy with regards to nursing is closely related to my deep desire to assist people. I want to be a nurse because of many reasons, one being that I love helping people, caring for people. and generally being there for people in terms of need. My desire for nursing became stronger some years ago when I did volunteer work in a hospital. The little work I did there ignited my passion for nursing since I felt that it is only through nursing that I will be able to satisfy the passion that I have for serving and helping people. Also, I want to do nursing because I believe that besides prescribed medicine, good care is also a cure to many of the ailments that plague patients. With a little love and care, a patient can feel more relaxed and, therefore, be better positioned to heal. Consequently, I believe that once I become a nurse, I will make a great difference in the lives of many people by helping them to recover from their various ailments. One of the philosophies that I deeply hold dear is my belief that one’s state of mind affects the general health status of that individual. An individual can only be gravely ill if he believes in his mind that he is gravely ill. With the training that I hope to receive in nursing school, I expect to be able to understand patients and what they are going through. In doing so, I can do what is needed to help them feel better and, therefore, recover faster from their various ailments. I also believe that true care is that which reinforces the relationship between the nurse and the patient. Additionally, in order to improve the recovery rate of a patient, it is important to provide that patient with the right kind of atmosphere or environment. This means setting up the recovery room in such a way that it helps the patient to sense the soothing and healing effects just from the ambience of his environment. Before nurses can be able to provide this kind of care, they should first un derstand themselves so they can better treat patients. For me, nursing is more of a calling that a profession I also have a unique perception of health. Being healthy is the lack of disease in the body of a human being. However, I also believe that the health of an individual entails living harmoniously and having balance in the mind, soul, and body. The role of nursing is not only limited to helping patients and assisting doctors, but it mostly entails taking care of all those under ones care. Admission essay writing tips: For this essay, one is expected to write what one believes about nursing, which could also be one’s philosophy with regards to nursing. Basically, this essay is written to show the reader the reason why selecting the applicant for the nursing program is a good idea. To convince the reader that admitting the applicant to the program is a good idea, the applicant needs to demonstrate that he or she is not just interested in the nursing program but is actually passionate about the nursing career. This essay will also entail discussing the role of a nurse. At you can get a custom admission essay on Nursing topics written by top-rated writers. All you need is to place your order now!

Free Essays on Engineering Ethics

There are many character traits and assets that one could posses to be an engineer. These traits will differ between individuals, and how they perform their job. In the engineering world, there are many issues that engineers go through that are not apparent to most people. Examples of this include organizational, ethical, and legal pressures that an engineer must face. Ethics would probably bee the most important of these factors. The engineering code of ethics must be followed in the course of a job, and if it’s neglected in any way, an engineer can most likely lose his employment, and respect by fellow engineers and companies. I believe that some of the character traits I posses that would help me succeed in the computer engineering field are honesty, dedication, time management skills, and a positive work ethic. Honesty plays a very important role in the workplace. If employees were to lie to one another about the job they are performing, what work would get done? Even though dishonesty is wrong, it occurs very often in the world of business. The ability to present the truth in a clear and concise manner to co-workers, bosses, and other companies is something that will greatly help an engineer’s performance in the workplace. If you tell your boss that a design will not work, hopefully he will respect your honesty and wait till the problem has been dealt with. However, as seen in the movies presented in class, sometimes the upper management will go ahead and sell the idea anyways. This can make many non-desirable events happen for the company, and could ultimately end in the company going out of business. I have never lied to an employer or co-worker. Granted, I have not had a job that was significantly important, but this still applies to everything you do. Dedication to your job goes hand in hand with being honest about your work. If you don’t enjoy your work, or simply just do it for the paycheck, the q... Free Essays on Engineering Ethics Free Essays on Engineering Ethics There are many character traits and assets that one could posses to be an engineer. These traits will differ between individuals, and how they perform their job. In the engineering world, there are many issues that engineers go through that are not apparent to most people. Examples of this include organizational, ethical, and legal pressures that an engineer must face. Ethics would probably bee the most important of these factors. The engineering code of ethics must be followed in the course of a job, and if it’s neglected in any way, an engineer can most likely lose his employment, and respect by fellow engineers and companies. I believe that some of the character traits I posses that would help me succeed in the computer engineering field are honesty, dedication, time management skills, and a positive work ethic. Honesty plays a very important role in the workplace. If employees were to lie to one another about the job they are performing, what work would get done? Even though dishonesty is wrong, it occurs very often in the world of business. The ability to present the truth in a clear and concise manner to co-workers, bosses, and other companies is something that will greatly help an engineer’s performance in the workplace. If you tell your boss that a design will not work, hopefully he will respect your honesty and wait till the problem has been dealt with. However, as seen in the movies presented in class, sometimes the upper management will go ahead and sell the idea anyways. This can make many non-desirable events happen for the company, and could ultimately end in the company going out of business. I have never lied to an employer or co-worker. Granted, I have not had a job that was significantly important, but this still applies to everything you do. Dedication to your job goes hand in hand with being honest about your work. If you don’t enjoy your work, or simply just do it for the paycheck, the q...

Learning Biography about Clinical Oncology Essay

Learning Biography about Clinical Oncology - Essay Example In order to meet the goals and objectives of clinical solutions, Brookfield (2005) argues that there is a dire need to instill change in the field of Oncology; both in terms of the work force change and techniques of handling various clinical trials. For a total transformation of the field of Clinical Oncology, it is important that the training programs are improved. In the current form of training, there is a great niche in the number of programs that are comprehensive in terms of methods of instruction in molecular and clinical oncology. In response, it is mandatory that novel approaches are applied in this field. For teaching and learning to be productive in the field of Clinical Oncology, there is a need to have a supple curriculum that allows for teaching methodologies that are all inclusive in terms of research and teaching in Clinical Oncology. Analysts propose novel teaching approaches like one-on- one teaching, e-learning so as to have flexibility and incorporate all learner s in the teaching and learning process. In the study of Clinical Oncology, various adult learning theories are applied. Among the theories of adult learning include; Andragogy. This model of adult learning theory motivates learners of Clinical Oncology in that; the model self directs learners towards their own learning. Ames and Ames (2000) argue that, in this model, learners govern the way in which they gain knowledge of and grasp concepts in the particular fields of study. Through, this model learners are in a position to grasp concepts in life, that allow them dictate their own means of learning (Edwards, 2005). In the field of Clinical Oncology it is important that learners grasp concepts that direct their own forms of learning. In Clinical Oncology, it is expected, that learners are well motivated and exposed to forms of learning that direct their own life experiences. Andragogy is linked to the ability to allow learners solve problems that they may face in their respective fie lds of learning. In this context, therefore, learners are in a position to discern the necessary skills required of them during the field of medical oncologists. Andragogy is directed towards solving problems rather than inculcating theoretical skills in the learners (Reynolds and Vince, 2007). In line to this argument, learners are subjected towards learning of concepts that relate medical oncology on a practical angle. It is important that learners in this field are exposed to practical aspects of learning concepts. For the Andragogy theory to be applied in the learning setting, it is important that learners are exposed to the concepts that are relevant to their areas of specialization. Analysts argue that adult learners must have a one on one contact with the contents of instruction. Statistics also indicate that, adult learners must be involved in the planning of their modes and contents of instruction. In the field, of Clinical Oncology, adult learners must be exposed to admini stration of therapy to individuals; for instance, radiotherapy, and chemotherapy amongst others. Andragogy allows for this practical view of adult learning in the field of Clinical Oncology. Learners are given an opportunity to learn through mistakes as well as experience in Clinical Oncology. Practically, learners are given prior introduction on how to deal with patients. First, learners are allowed to review

Sleeping-Deprivation for College Students Research Paper

Sleeping-Deprivation for College Students - Research Paper Example As per the same study, almost 20 percent of the college students admitted to remaining awake at night, at least once a week (Medical News Today 1). It was also reported that more than 60 percent of the college students do tend to have disturbed awake-sleep cycles, and some of the college students resort to alcohol and substance abuse to combat the fatigue and stress caused by sleep deprivation (Medical News Today 1). Though the average sleep requirement for the young adults stands to be eight hours, it is merely thirty percent of the college students that manage to muster 8 hours of quality sleep at night (Medical News Today 1). When it comes to weeknights, 20 percent of the college students remain awake all night, at least once a month, while almost 35 percent of the college students tend to remain awake till 3:00am in the morning (Medical News Today 1). Surprisingly, it was observed in some studies that Asian and African American students tend to suffer less from poor sleep habits as compared to the Latino and White college students (Medical News Today 1). Considering their young age, many a times, college students tend to underestimate the relevance and importance of sleep in their academic and personal life. Students have been noted to compromise sleep during high stress periods without understanding that by doing so they tend to sabotage their physical and mental health. So, considering the available data, there is no denying the fact that the college students tend to be the most sleep deprived pool in the regular population. Importance of Proper Sleep in a College Student’s Life Sleep deprivation not only impacts a college student’s ability to remain awake in the class, but also has a direct impact on a college student’s academic performance. Sufficient and adequate sleep is vital for a college student who intends to remain alert and awake (American Academy of Sleep Medicine 1).

Homeland Security Essay Example | Topics and Well Written Essays - 1500 words - 1

Homeland Security - Essay Example Seven hundred thousand lines of bug-ridden code that was functionally off target was delivered by VCF’s contractor, Science Applications International Corporation. The bureau had to scrap the $170 million project. Various government and independent reports show that, the FBI, shares the blame for the project’s failure. The ‘investigative data warehouse’ was added to combine several of the FBI’s crime and evidence databases into one. Detailed interviews with people directly involved with the VCF depicted the picture of of an IT project that fell into the most basic trap of software development, from poor planning to bad communication. Some of the evolving problems also included: the failure of the VCF technology to meet the bureau’s requirements the intense pressure to get the product to FBI agents following the terrorist attacks of 9/11 the change in the FBI’s prime mission from criminal investigation to preventing terrorism. Poor management decisions early in the project inadequate oversight for continuing the costly problems. The investigative data warehouse, perhaps a useful tool, doesn’t manage case overflow and doesn’t substitute for an effective case management system.It is critical to keep in mind that intelligence failures of 9/11 happened because the right people didn’t have the right information at the right time. There was also various changes in management, and perhaps too may players in the mix. In September 2000, the FBI IT Upgrade Project was funded for US $379.8 million. ... replace the obsolete Automated Case Support (ACS) system. Instead, the FBI's VCF would become the most highly publicized software failure in history. Seven hundred thousand lines of bug-ridden code that was functionally off target was delivered by VCF's contractor, Science Applications International Corporation (SAIC.) The bureau had to scrap the $170 million project. Various government and independent reports show that, the FBI, lacking IT management and technical expertise, shares the blame for the project's failure. The 'investigative data warehouse' was added to combine several of the FBI's crime and evidence databases into one. Detailed interviews with people directly involved with the VCF depicted the picture of of an IT project that fell into the most basic trap of software development, from poor planning to bad communication. Some of the evolving problems also included: the failure of the VCF technology to meet the bureau's requirements the intense pressure to get the product to FBI agents following the terrorist attacks of 9/11 the change in the FBI's prime mission from criminal investigation to preventing terrorism poor management decisions early in the project inadequate oversight for continuing the costly problems The investigative data warehouse, perhaps a useful tool, doesn't manage case overflow. and doesn't substitute for an effective case management system. It is critical to keep in mind that intelligence failures of 9/11 happened because the right people didn't have the right information at the right time. There was also various changes in management, and perhaps too may players in the mix. In September 2000, the FBI IT Upgrade Project, later called Trilogy, was funded for

Brainstorm of the places where we use computers Essay Example for Free

Brainstorm of the places where we use computers Essay The main uses of ICT in Coopers is to educate pupils that attend also to help teachers keep track of their daily teachings. The uses of ICT like interactive boards and projectors have played an important part in the way education is being taught in ST Edwards. These functions allows teachers to browse the Internet in front of the class and go on educational websites. Also to use the interactive board with a interactive pen to draw straight lines easier than a whiteboard. Systems like SIMS are very useful for teachers every day routine as it allows them to do features like see students timetables, personal details like address and home telephone number also their face identity. This is useful because this can be arranged so that a whole classes pictures are printed of in alphabetical order in order for a teacher to know there class pupils quicker by face by arranging the class in alphabetical order. The public school Coopers is allocated in Romford, Essex was formed over 300 years ago. It contains around 1200 pupils with six formers and over 100 teachers, which the school had to accommodate by building a new building alongside the old one. The head teacher of Coopers is Mr Drew. The school is very multicultural as it accepts students from the local borough as well as outside the borough, which makes the school very unique in its area of Havering. Also recently Coopers was one of the 19 schools in the whole of London to been given the top grade from OFSTED inspectors. The school dress code of Cooperss pupils is to blue blazers with a badge showing a cross and doves also charcoal grey trousers. The tie has diagonal stripes of yellow, navy and light blue. Microsoft office plays a very important role in the education system at Coopers through programs like Microsoft Word, Excel, and PowerPoint. Some of the uses that these programs enable are: Spreadsheet Microsoft Excel: Use are being able to mail merge, spread sheet formulas Word Processing Microsoft Word: This programs enables you to Do Fax template documents, Invoices and basics such as Letters Presentation Software Microsoft PowerPoint: PowerPoint presentations allow students to present class to their class on an interactive board. Database Microsoft Access: Mainly used throughout Coopers school for tracking students behaviour and for teaching throughout the schooling industry. Also by teachers into allowing them to organise their timetables and see where they have free periods or when a class needs a supply teacher as a teacher is away from school. Desktop Publishing (DTP) MS Publisher, Photoshop, and Corel Draw: Generally used in school to edit and draw pictures. List of Hardware: (computer Specification) How ICT is used in subjects that are taught and used in school. CDT: This subject has specialised software on the ICT program like 2D Design, which enables students to draw different shapes and letters then have specially designed into a 2D key chain using a high tech machine. MFL: the subject MFL has software installed on the schools computer system, which allows teachers to access it through the interactive boards and teach students on their speech thought the boards speakers. Also through the interactive pen, the teachers can ask students to come to the front and moves individual words to the right sentences. Security software: an administrator through logging on a computer can access The CCTV cameras. This allows the admin to control the movement of the cameras. Most classrooms in Coopers are locked with a specialized security system with only opens by inserting a card with a special chip build into it. The door will only open if it recognises the chip. Systems on different doors can be programmed to accept the chip. This will allow the user to open a number of doors throughout the school. The school technicians would install anti virus softwares like Northern Art: The use of digital cameras and software allows users to edit photos and images. Also it can be used to evaluate pieces of work and how to make improvements. The benefits of using ICT in Art are that students can do animations and add special effects to pictures, which cannot be done by hand. Library: The heritage used to the check if the book you want hasnt been taken out. Also the library uses ICT to controls what is borrowed and taken out in the library also students who have books that are overdue. I also found my school is using networking in 10 computer rooms; each room has a local network. All local networks are connected together with router and Gateway. After accessing to the network manager I found that the school network is using the star network. Preferably Maths: ICT is used in maths to do accurate pie chart and bar chart diagrams. Also spreadsheets and calculations in programs like MS excel. Finance Dept: This department uses ICT to deal with problems such as calculating staff salary and tax using spreadsheets and SAGE line 50 or Payroll software. Why the organisation uses ICT? Coopers Comprehensive uses ICT as it is very effective in helping to manage and organise the work of the school. Examples; The organisation uses word processing software such as Microsoft Word to design templates which they will use every time they want to send a letter to pupils homes. This is effective as this system will enable the organisation to save time not writing by hand the information that would be stored as a template. E.g. school address and logo Locations where ICT is used 1. Reception a. Photocopier b. Computer c. Lights d. Fax 2. Classrooms a. Lights system b. Computer c. Fan d. Projector e. 3. Staff room a. Computers b. Lighting system 4. Science Lab a. Computers b. Interactive board 5. Interactive board a. Sound system b. Internet browser c. Interactive board d. Video e. Projector 6. Library a. Heritage i. Resource library ii. Computer iii. Database 7. Six form sweet 8. D.T a. Computers 9. Technicians office a. Laptops b. Computers 10. Art room a. Computers 11. Music room a. Keyboards b. Interactive board c. Lights d. Sound system 12. Food room a. Digital camera (for taking pictures of food) b. Computer c. Pocket computer (keeps track of his daily routines) Roles 1. Teaching a. Worksheets b. Timetables c. Teachers planners d. Room changes e. On call system 2. French a. Interactive whiteboards 3. History a. Computer b. Interactive 4. Security a. CCTV (24 hours in motion a day.) b. School alarm c. Fire alarm 5. Internet a. School website b. Revision sites for learning 6. Mr Chapmens Office a. Letters home b. Reachout 7. Mr Drews office a. Photocopier 8. Homework 9. Maths a. Calculators b. Projectors c. Interactive board 10. SEN Dept 11. S.T.E.D.S a. Calculators 12. Mr Browns Office a. Timetables 13. SIMS (schools information management system) a. NOVA b. Timetables for students and teachers c. Cover d. Administration e. Pupil profiles f. Students behaviour Now I am going to highlight more details how the organisation is using ICT to meet the specific needs. Making lessons interactive: the school uses a smart interactive white board and computer system in every classroom to make lessons interactive. When the teacher is teaching he can write down everything on the whiteboard and using the special software SMART, writing can be saved and played back whenever necessary. Teachers can use many tools to make lessons interactive for example, drawing tools, setting the background colour, selecting font, importing diagrams, showing animation and effects and so on. To make the interactive board work the following hardware and software I identified Projector Computer with necessary software e.g. operating system Windows XP and applications software e.g. MS Word and hardware e.g. keyboard, mouse and Driver program comes with interactive whiteboard USB memory to transfer and save lessons. Digital pen or stylus using this device teachers can use software interactively without coming to the computer Cable connection between whiteboard and computer The objective of the organisation is to educate students interactively within a short time. Using such interactive system the teacher can teach many things to each student e.g. printing handouts of what he taught at the end of the lesson, without writing he can show it again and again if the student doesnt understand. Students dont need to take all notes and can take soft copy of the lessons. When a student is absent he or she can take the soft copy to catch up. registering and maintaining student database creating school brochure templates designing writing letter to parents mail merge save time dont make mistakes Issuing and receiving books in the school library Searching for books in the library: the school uses ICT in libraries so that books can be found easily and can also to record pupils taking books out and returning them easily without making mistakes and losing books. The benefits are: Saves time just scanning books instead of writing it down manually every time a pupil wants to take a book out. Pupils can easily search for books on a database instead of finding it on shelves Overdue books can be worked out by the computer whereas you may forget when the pupil was due to bring back the book.

The Foundation Of Cadbury Limited Marketing Essay

The Foundation Of Cadbury Limited Marketing Essay Cadbury dairy milk is the product of Cadbury which got launched in 1905. It is a great success for Cadbury industry .In the beginning the product is produced by keeping in mind the customer satisfaction for the product which should match the regional selection criteria and it should fulfil the need and demand and customer expectations. Cadbury also introduced chocolate in tins with unique pictures and paintings on each box, which started fascinating the customers. As an international brand Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan glass and a half of full cream milk in every half pound with the picture of milk filling into the chocolate bar, is the one of the best British advertising. Cadbury Dairy Milk was a great success as it has capture almost a great number of the market share but soon after some time Dairy Milk start to go down after the entrance of other brands in the market like Nestle, Mars, Hershey which bring down the market share of Cadbury Dairy Milk. Cadbury company was started by an individual person in 1824 name John Cadbury; in Birmingham he laid the foundation of Cadbury Limited. Now Cadbury is the world largest producer of chocolates in the world. Till 1831 the business of the company got changed from a grocery shop to a manufacture of drinking chocolate and coca and till present its going like the same. Dairy Milk is a popular brand of chocolate bar of Cadbury in United Kingdom and in the whole world. It was traduced in 1905 and its comes in a large number of varieties which includes Fruit Nut, Whole Nut, and original Dairy Milk .It comes in different package sizes to suits to the customer needs and demand. Cadbury Plc was founded in1824 by John Cadbury a young Quaker. He first opened a small grocers shop in Birmingham making chocolates on a small scale, with coca and drinking chocolate on the side. Then in 1831 John decided to start manufacturing on a commercial scale, and he bought a warehouse in nearby Crooked Lane. In 1847 John joined his brother Benjamin into the partnership and the name of the firm was changed to Cadbury Brothers. The business was getting popular then both the brothers moved the business to new factories in Bridge Street , but in 1855 after the death of John`s wife and his illness the combined business of both brothers John and Benjamin come to an end with mutual consent and then John transferred all the right to his sons Richard and George. 1861 1900 John Cadbury retired from his business and his sons Richard and George took over the company. As Richard had already joined his father business in 1850 but in 1861 with the partnership of his brother George who was only 25 at that time. Richard started to look after sales and marketing side which was not in good shape. He once said that if business ever made a profit of thousand he will take retirement. Richard was also a talented artist and in 1868 he founded the way of increasing the appeal of chocolate boxes by decorating its lid with pictures some of them are of his own creation, soon after some time he died unexpectedly from diphtheria in 1899. George son of John Cadbury joined Cadbury Brothers in 1856 and became partner in the business with his brother Richard in 1861. The first few years were extremely hard and the brothers worked very hard in order to establish the business. He looked after production and buying and he is also responsible for finding the companys new site, Bournville, he also planned the factory layout himself. Because of his trip to Holland where he bought innovative new coca press, in 1886 Cadbury launched Cocoa Essence, the first unadulterated cocoa in UK. In 1901 he gave the site to Bournville Village Trust. He did many good will works for his employees like setting up education facilities, opened work committees for both men and women and also donated Lickey Hills Country Park to the people of Birmingham. George remained Chairman of Cadbury Bros until his death in 1922. William Cadbury son of Richard Cadbury joined in 1887. He was mainly engaged in engineering, maintenance and new machinery. In 1889 he became managing director, then he gave up his engineering duties and took up charge of sales and buying. He setup the Mens Pension Fund in 1906 and a separate fund for women in 1911 and is also responsible for Cadbury pulling out of the purchase of cocoa from Sao Thome and Principe after evidence of slavery, and for the development of the Ghana cocoa trade. The first proper Cadbury logo of a cocoa tree was commissioned by him in 1905 from the French designer Georges Auriol and also the famous Cadbury signature logo is based on his signature. He became the Chairman of Cadbury Brothers Ltd in 1922 after the death of his uncle and held this position until his retirement in 1937. Elizabeth, Georges second wife is best known for her welfare work. The list of her good will work is endless like she and George in 1909 opened the Woodlands Hospital in North field. She died in 1951. Edward Cadbury son of George and Mary, joined Cadbury Bros in 1893. He was appointed as a Managing Director in 1899 and given two specific duties: to expand exports and to organize the women employees at Bournville, who formed the main part of the labour force. He was responsible for the Export Department from 1899 to 1927 and for the Womens Department from 1899 to 1919. He was made responsible for pricing in 1903 and set up the Costing, Statistical and Planning Departments over the next few years. He was also interested in education and founded the Selly Oak colleges in Bournville, as well as writing books on management and organisation. He was also in charge of the Accountants Department, a member of the Finance Committee and was responsible for the Advertising Department during the inter-war years. Edward was appointed Chairman of the British Cocoa Chocolate Company in 1932 and in 1937 succeeded William as Chairman of Cadbury Bros Ltd. He retained both chairmanships until he reti red in 1943. George Jnr, son of George and Mary joined Cadbury Brothers in 1898. The following year his uncle Richard unexpectedly died. His father George Snr set up a new limited company with himself as chairman and four managing directors: Richards sons Barrow and William and his own sons Edward and George. So George became a managing director at the age of just 21 and was responsible for the technical and scientific side of the business. Georges greatest contribution was the perfection of milk chocolate and he led the development and launch of Cadbury Dairy Milk in 1905. He was also responsible for setting up Cadburys milk factories and transport department. He retired in 1943. 1900 Present Laurence, father of Adrian and Dominic and son of George and Elizabeth joined Cadbury Brothers in 1911 and was the first graduate member of the family to work at Bournville. Cadbury Company builds a village for its employees. He was appointed to the Board of Directors in 1918 with a wide range of responsibilities including engineering and production. He was appointed Director of the British Cocoa Chocolate Company (BCCC) in 1921. Becoming Chairman of Cadbury Brothers and Chairman of BCCC in 1944, he held both posts until he retired in 1959. Dorothy, daughter of Barrow Cadbury and granddaughter of Richard Cadbury, joined the business in 1917. She worked in numerous departments and served on several of the main committees. She retired in 1952. Sir Adrian, eldest son of Laurence Cadbury was appointed as Director in 1958. In 1965 he became Chairman of the British Cocoa Chocolate Company. 1969 saw him taking up the position of Deputy Chairman and Managing Director of Cadbury Schweppes, and he became Chairman of Cadbury Schweppes in 1974. He retired in 1989. Son of Laurence Cadbury and brother of Sir Adrian Cadbury, Sir Dominic was appointed director in the late 1960s. He joined the Cadbury Schweppes board in 1974. His subsequent positions have been: 1975-1978: Managing Director, Cadbury Foods Division, 1978-1980: Chief Operating Officer, Cadbury Schweppes, North America; 1980-1983: Managing Director, Cadbury Schweppes; 1983-1993: Group Chief Executive, Cadbury Schweppes; and 1993-2000 Chairman, Cadbury Schweppes. Now retired from the Cadbury business. Appointed Trustee in 1994 and Chairman of the Trust since 1996, Roger was previously a director of various companies. He chairs the Trusts Estate Management Scheme Committee and is a member of the Agricultural Estates Committee. He is currently Chairman of Warwick Independent Schools Foundation, Warwickshire Wildlife Trust, and Croft Trust of Adult Education, as well as serving as Trustee of a range of charities. 2. Situation Analysis Cadbury Dairy milk was launched by Schweppes which was the largest food and Beverage cooperation headquartered in the U.S .The Kraft Inc take over Cadbury in 2010 which is the British Confectionary company, the industry`s second-largest globally. The new product is launched globally. 3. SWOT Analysis Cadbury first started its business in 1831 by John Cadbury. Its brings change in cocoa processing from the year 1866 onwards. The company got combined with Schweppes in 1969.Currently this company is employing approximately about 43000 people in all f the world. Today, Cadbury Schweppes is the world`s fourth biggest supplier of chocolate sugar Confectionary. One of its product, Dairy Milk was introduced in 1905 and has become the most successful moulded chocolate in UK history and the basic ingredient for many other Cadbury products 95years later, Dairy Milk is one of the worlds favourite Chocolate brand name sand company`s leading chocolate bar by revenue. 3.1 Aim: It was important to investigate on both forces internal and external environmental for the Dairy Milk in France. Significant organizational and industrial information is required for the development of the SWOT analysis. The main purpose of analysis of the environment and consideration of the situational factor when designing, marketing, planning, is critical as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weakness, exploit market opportunities and avoid any threats. 3.2 Strengths: Cadbury would realize several possible advantages in going abroad. By penetrating a foreign market the company could: Maintain a stable growth of a company by maximizing the use of its production capacity and thus increase economies of scale and scope. With its brand name, Cadbury could counterattack the competitors it faces in the domestic market by attacking their domestic market. Keep up with the financial strength by increasing its sales and profit, indeed the foreign market could present higher profit opportunities than the domestic product. Acquisition rules in UK, reduce its dependence on the UK market and therefore diversify its market specific risk. Overall, Cadbury has been successful through the new products (development) it has to offer. 3.3 Weaknesses: Generally Cadbury has a weak position in the market. Thus, need to change its target to a different location. Cadbury distribution network is weak and has a small market share altogether so if they want to market there product in France successfully, Cadbury has to do its best to get great performance. They can also look towards those situation by them they can get success. Cadbury can market its products by keeping in mind the issue: France production of Chocolate bars and confectionary has increased by 24.5percent between 1988 and 1991 but now it has slowed down because of economic slump. Consumption of Chocolate products which got a rise till 1991 got a hold in 1992, due to the fall in demand because of gloomy economic conditions. Chocolate bars which were selling at 24 per cent of the total volume of chocolate bar have decreased to only 3.7 per cent. 3.4 Opportunities: Cadbury has to built variable position in his confectionary line in the market through his organic product growth. Besides that Cadbury can expand his opportunities to the markets based in Russia and China. Cadbury is also selling its products on internet which is also their popularity side which includes free chocolates. Some of the opportunities are as follows: France is the fourth largest Gross Domestic Product in the whole world. It is first world advanced market economy. Although the recession didnt did wrong with the country economy. 3.5 Threats As a confectionary product maker it is important for Cadbury to aware of its upcoming threats. Company should always check the buying behaviour of consumer buying trend. It is perceived that consumers. There is a possibility for the consumers to shift from chocolates to Healthy food or snacks. If this has happen it could cause Cadbury`s name to fall down. Cadbury prices are competitive from his competitors like Mars, Nestle, and Hershey. Seasonal sales slumps the chocolate market every year which affect the price of raw material that is needed to make the products. If Cadbury is entering in world it has to be aware of the risks involved in it. By not understanding foreign customers preferences and failing to achieving their expectations. By not understanding the business culture. 3.6 Conclusion In process of getting high and peak position. The company has to keep stressed on the global growth of the product. It can be a risk to market it in the region France, 4. Objective Setting Cadbury has set some objective related to Dairy Milk for its marketing and advertisement which are main factor for its product promotion and profit making which are as follows. To maintain the quality standards of its products. Enhance sales to gain more profits Packaging should be of good and hygienically passed quality To reach in every part of the world To give more and more benifits to the customers by by giving them promotions and free take aways. 5. Company Profile 1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him. 1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for its employees. 1920s The Cadbury script logo is first used. 5.1 Company mission Cadbury Main statement is Cadbury means Quality and this is their promise and reputation to built quality products and continues its promise delivered to customers. Cadbury Has established its company as a fairness and integrity which proves that Cadbury is a socially responsible company. 6. Marketing objectives For achieving increase in sales Cadbury undertakes a number of marketing activities to encourage the sale of its products .Cadbury has set some objectives to maximize its sale and gain more profits. There are some basic aims that Cadbury has define in his corporation are as follows. 6.1 Survival For survival Cadbury keep its product quality up to a specific standard and prices to that level that could compete with other competitors. 6.2 Profit maximisation Profit maximization which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 6.3 Growth Which includes Cadbury selling new products or expanding overseas. 6.4 Diversification This is the spreading of business risks by reducing dependence on one product. 6.5 Sales Increase It is the main key factor of sales by which company gains more profits and generates revenues. 6.6 Improving the product image Its includes creating a new logo or launching a new brand of product and creating more attractive packaging.   For example, Cadbury has made to important key points for the development of their chocolate. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadburys share of the snacking sector In the time of launching Cadbury they thought that any new product can make a big difference creating unique selling proposition (USP) i.e. a product with unique appeal which is not present in any other competitors product. Cadbury has wasted a lot of money on testing and combination of various ingredients and more than 250 recipes were combined together before finalizing the final chocolate recipe. As Cadbury produced products they first test them that can the consumers can buy Cadbury products or not. Promotion is a key factor of any product launching and Cadbury done this in various ways which include the following ways newspapers, magazines, television and radio etc. 7. Tactical application Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. The 7Ps are described below. 7.1 Product Cadbury Dairy Milk was launched keeping in mind people taste about the chocolate which a research work is done by Cadbury in 1905. The entire taste ingredients included in it are selected from many different places to give customers the taste they want. 7.2 Price The pricing strategy of Dairy Milk has always been in accordance with its competitors. Price is simply the cost plus profit of the firm. There are many competitors in the market. As the products are of high quality, so usually high prices are charged. So the Management has considered about the competitive price while selecting new prices and schemes. Firms have to consider many factors for determining the price. Selecting the price objective Analyzing competitors costs, Prices and offers. Selecting a pricing method. Prices are set by taking into consideration: The price of the product must be competitive and must entail profit. The pricing strategy can comprise discounts. 7.3 Place Cadbury market Dairy Milk to those places where it can get a good response from the customers as well as revenue to the company. 7.4 Promotion Cadbury like all other brands also invest heavily in advertising its product special its major popular product Cadbury Dairy Milk, it is marketed in the following way Media, Newspaper, Billboard advertisement. 7.5 People People plays a vital role in brand establishment as they are directly involved in the recognition of it in the market and this matter should be realized by the customers that its in their hands, Cadbury target young people and children mainly as compared to elders. 7.6 Process Cadbury keeps a record of all processes it does like methods and process are provided and also keep a record of provided services are helpful for the customers or not, and whether customers are informed or not. 7.7 Physical (evidence) Cadbury keep a record of all experiences which it is getting by physical questioning, buying behaviour of the customers.nad providing them guidelines about the products they are purchasing by giving them brochures, and pamphlets. 8. Action and Implementation Cadbury Dairy Milk has been launched successfully and now we are projecting our focus on increasing the sales and profits of our brand .As after the launching of Galaxy in the market Dairy Milk has gown down to that level where Galaxy is making more profits then Dairy Milk, so Cadbury is trying to regain its market share by doing allot of promotional activities and advertisements for Dairy Milk. 8.1 Budget In view of our action plan for increasing the sales revenue of Cadbury Dairy Milk, extensive promotion is required, and we have the following Marketing budget outlined according to our line of action: Projected Income Statement For Year 2010 2011 UK (  £ ) Sales 20,000,000 Cost of Goods Sold 9,000,000 Gross Profit 11,000,000 General Administrative Expenses 2250,000 Earnings Before Interest and Taxes 8750,000 Interest Expense 110,000 Earnings Before Taxes 8640000 Tax 90,000 Net Profit 8550000 8.2 Conclusion As Cadbury launched Dairy Milk in 1905. Its market gets a great height but after some time its market got a huge decline and its sale got down because its competitor product Galaxy took its market share and customers started to buy Galaxy instead of Cadbury Dairy Milk. As for that Cadbury has started again to do remarketing of its product by doing advisement. Inform of TV advertisements, newspapers, Billboards, etc and hence Cadbury Dairy Milk is on declining stage. 9. Individual Critical Reflection 9.1 Specific Values Cadbury is the world Renowned confectionary company started its business in 1824 and based in United Kingdom .It provide drinking chocolate and chocolate bars like Dairy Milk. Dairy Milk is the largest profit giving product of Cadbury and it is liked by almost every person adult of child that is why its very popular in the world . 9.2 Declining Stage As Cadbury was going to a height then in the mean time new Competitors (Nestle, Mars, Hershey) came into the market with more variety and flavours which thus they started threatening Cadbury sales by a decline in its mass product Cadbury Dairy Milk, as Dairy Milk was coming in the same flavours and competitive prices where as Dairy Milk prices were not competing with its competitors as a result Decline in the product .As Cadbury Dairy Milk competitors like (Nestle, Mars, Hershey) were doing there best to keep there products up to the standard into the Market by doing Media advertisements. 9.2.1 Marketing disadvantages Marketing plays a vital roll in a products popularity and market share in the market but Cadbury lack this in the way that the marketing department didnt paid much attention towards its product so it starts declining . There should be a good marketing plan should be given to a top marketing agency to market the product and to spend money in a correct way 9.2.2 Brand Placement To make a product popular among customers the brand name Cadbury Dairy Milk should be made that much attractive among customers that when it is launched it get the height what it wants. And then it is the agency responsibility to make the product capable of getting its goals and compete with 9.3 Action Plans Dairy Milk has been launched successfully and now we are projecting our focus on increasing the marketing of our brand as it is in declining stage to that percentage that it can compete with its competitors for the upcoming year. Increasing marketing actually means shifting the marketing strategies and attracting new customers to enticing the proven customers to buy again. Attracting new customers is good. But attracting new customers is not the only way to increase the sales. Shifting the sales focus to enticing the current customers can also make increasing the sales easy as well as building customer loyalty that result in repeated sales. The key to success in increasing the sales is effective marketing promotion of the product to an extent that catches the customers confidence. For attaining the desired objective, Cadbury Dairy Milk will conduct back to back advertising and sale promotion campaigns. Following are some details of these campaigns: September: We will start with marketing promotion campaign to generate excitement in the consumers mind for the Cadbury Dairy Milk. During the first month, there will be four trucks that will be roaming in the target areas and distributing free samples of mini Dairy Milk chocolate bars of 25grams. October: In October, we will go to exhibit at the major retail chains, providing free samples in the major shopping malls and Schools and ask there comments. We will also endorse celebrities and hire opinion leader as part of our public relation strategy. Our training staff will work with sales personnel at major retail chains to guide and give information regarding Dairy Milk to the consumers. November: We will start print, TV and internet campaigns for Dairy Milk by running advertisements of all media. The campaign will show the customers hows the taste of Dairy Milk is and take suggestions from them and also telling them about it new flavours and attractive packaging. We will increase the expenditures on Mass Media advertisements in order to improvise the position of the brand in the consumers mind as well as to dominate other Brands in its promotion and per hour airing on TV channels. We will organize different events regarding children so that we can capture the interest of them. We will be visiting schools for organizing fun activities for children. December: We will be launching schemes for retailers and whole-sellers in September, in which certain points will be given to wholesalers on the highest sales of Dairy Milk, and in turn on the basis of these, certain incentives will be provided to peak wholesalers. This can be a good strategy to improve the relations with distribution network and its efficiency as well. January: The best way to promote marketing and sales is to add value. The trick in sales promotion is to come up with ideas which add value to a product, rather than just cutting the price. Therefore, we will be adding value to Dairy Milk by giving every customer a free pencil, free pencil box, free books with purchase of every 250grams chocolate bar of Dairy Milk. The promotion can be successful because consumers will like this idea, and for the company, it can be cheaper than a price cut. February: We shall be distributing Special Shelves, Wall clocks and Key chains with Cadbury Dairy Milk logoto the shopkeepers incentives to promote our brand. March: A scheme will be offered i.e. buy more and more Dairy Milk Family Bars and get a chance to enter a lucky draw scheme to win return ticket to Paris for two people. And therefore, it is hoped that all these promotional activities will create enough awareness amongst the target sector that will force them to look forward to Dairy Milk when buying a Chocolate and all these promotional activities will consequently be resulting in increasing the sale of our product and generating the expected revenue and bringing the product to again in previous position in the market among its competitors. 9.4 Implementation Control In order to effectively implement our desired stated action marketing plan for Cadbury Dairy Milk to increase the sales revenue by the end of this year, we need to have a check on various promotional activities if they are going on accordingly as planned. This review is required on monthly basis so that the objective of achieving high sales revenue can be well chased. Hence the following activities are required to be monitored: There will be the need to monitor whether the marketing objective is achieved or not. Apart from this, the expenditures should be properly monitored and they shouldnt vitiate too much from the forecasted budget. There will be the need to check the distribution network and ensure that product is available in market at all times. There should be a strict check on whether the customers are getting the same message as what we are trying to deliver in advertisement, and hence check its impact on sale. It will also be needed to see the impact on sales by the different promotional activities conducted. It will be strongly needed to identify the packaging preferences or the price related concerns of the customers from time to time, and take corrective actions to achieve the financial and marketing objectives. 9.5 Gantt Chart G A N T T C H A R T Month JAN FEB MAR APR MAY JUN Campaign Cadbury Dairy Milk COST General Budget: year 2010 X X X X X X X X X X X X X X X X X X X X X X X X 5MILLION Big banners for shows X X X X X X 1million Website Creation X X X X X X  £1.5million ADD Designing Printing X X X X X X  £2.5mIllion Logo Design X X X X X X  £3million Statement Creation X X X X X X  £1million Advertisement on all media`s X X X X X X  £1.5million Agency Cost X X X X X X X X X X X X X X X X X X X X X X X X  £3million Total X X X X X X X X X X X X X X X X X X X X X X X X 13.5million